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Writing for the Web - Advanced (? day) Ideal for Writers who have been producing copy for the web and want to improve. Benefits To prompt delegates to look at what works when writing for the web. Content of the ? day How people read online Writing copy that works on the web Using key words and phrases to pull people to the site Remembering search engines Promoting reader interaction Considering audio and video

Writing for the Web - Advanced (? day) Ideal for Writers who have been producing copy for the web and want to improve. Benefits To prompt delegates to look at what works when writing for the web. Content of the ? day How people read online Writing copy that works on the web Using key words and phrases to pull people to the site Remembering search engines Promoting reader interaction Considering...

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