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Joseph Pulitzer captured the essence of persuasive writing: ?Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.? This course will look at how to implement these ideas. Outcomes As a result of this course you will be able to: Use the ?Pulitzer Checklist? in order to produce well balanced applications adapt your writing style in order to present the same information to very different donors convey appropriate moods and emotions within complex application forms The programme 09.45 : Registration and coffee 10.00 : The ?Pulitzer Checklist? 11.15 : Coffee 11.30 : Conveying the appropriate mood in proposals 12.30 : Lunch 13.30 : Balancing emotion and reason in informal proposals 15.15 : Tea 15.30 : Incorporating mood into complex proposals 16.15 : Course review and evaluation 16.30 : Depart Number of candidates: More than six people from the same organisation

Joseph Pulitzer captured the essence of persuasive writing: ?Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.? This course will look at how to implement these ideas. Outcomes As a result of this course you will be able to: Use the ?Pulitzer Checklist? in order...

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