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Cultural Issues in International Trade This one day course covers the reasons for cultural differences, where exporters can find relevant information, and finally how exporters must behave to recognise those differences. A number of exporters have already recognised the effect on their businesses which can be caused by linguistic deficiencies-and many have taken positive steps to address this. However, greater problems can be caused by a failure on the part of the exporters to recognise cultural issues. Delegates will appreciate the importance of preparation before meeting a customer from a different cultural background-and how to improve their performance as a result.

Cultural Issues in International Trade This one day course covers the reasons for cultural differences, where exporters can find relevant information, and finally how exporters must behave to recognise those differences. A number of exporters have already recognised the effect on their businesses which can be caused by linguistic deficiencies-and many have taken positive steps to address this....

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