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Course Description

Sport marketing is increasingly a core competence required by professionals operating in the sports industry. This programme will help you to develop the skill-set and knowledge base required by sport marketers. As the sport market continues to evolve, you will be challenged to think creatively and critically about the unique nature and environment of sport. You will develop your ability to think strategically and to apply the principles of sport marketing to situations where increasing participation, leveraging investment into sport or encouraging the sale of sport products and services are required. The programme facilitates engagement with an international sport event organisation through an optional residential visit. The programme presents an interactive learning environment through the use of case study material, live projects and close collaboration with sports practitioners. On-line resources will support material presented in conventional lectures, seminars, workshops and tutorials. The mix of returning students and sport practitioners from, literally, all corners of the world creates a stimulating, friendly and supportive environment for study.

Sport marketing is increasingly a core competence required by professionals operating in the sports industry. This programme will help you to develop the skill-set and knowledge base required by sport marketers. As the sport market continues to evolve, you will be challenged to think creatively and critically about the unique nature and environment of sport. You will develop your ability to think...

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