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SPORT MANAGEMENT AND MARKETING (MSC)

Birkbeck, University of London

  • October, 2020 Start Date

  • 1 year Duration

  • Full Time Study Mode

  • £11550.00 Course Fee

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Course Description

This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

Teaching is informed by the activities of the academic staff in the Birkbeck Sport Business Centre, Birkbeck’s designated research centre for the study of sport business.

This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing. It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also...

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Course Content

You take seven compulsory modules, choose one option module and complete a 12,000-word dissertation on any aspect of marketing in the sport industry.

FULL-TIME MODULES

  • Marketing Communications
  • Principles of Marketing
  • Research Methods in Management (Postgraduate)
  • Sport Economics and the Design of Competitions
  • Sport Event Management
  • Sport Governance
  • Sport Marketing

PART-TIME MODULES YEAR 1

  • Marketing Communications
  • Principles of Marketing
  • Sport Event Management
  • Sport Governance
  • Sport Marketing

PART-TIME MODULES YEAR 2

  • Research Methods in Management (Postgraduate)
  • Sport Economics and the Design of Competitions

OPTION MODULES

  • International Sport Law
  • Sport Labour Markets

MSC SPORT MANAGEMENT AND MARKETING DISSERTATION

  • MSc Dissertation

You take seven compulsory modules, choose one option module and complete a 12,000-word dissertation on any aspect of marketing in the sport industry. FULL-TIME MODULES Marketing Communications Principles of Marketing Research Methods in Management (Postgraduate) Sport Economics and the Design of...

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Available Dates

Location Start Date Price  

Classroom

Birkbeck, University of London

Full Time, 1 year

October, 2020

£11550.00

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Classroom

Birkbeck, University of London

Part Time, 2 years

October, 2020

£5775.00

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Entry Requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

Apply now to secure your place and allow enough time for the application and enrolment process. You do not need to have completed your current qualification to start your application.

COURSE SPECIFIC ENTRY REQUIREMENTS

International students who complete the Sport Management pathway on the International Foundation Programme for Postgraduate Study (Graduate Diploma) by passing all four modules, including passing Approaches to Business and Management with 60%, are given automatic progression to this programme.

INTERNATIONAL ENTRY REQUIREMENTS

Our standard postgraduate entry requirement for international students is a second-class honours degree (2:2 or above) from a UK university or an equivalent international qualification.

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. Some courses may require higher scores, particularly in the following subject areas:

  • arts management
  • cultural studies
  • development studies
  • film and media
  • geography
  • history
  • law
  • organizational psychology
  • psychology.

Please carefully check the Course-Specific Entry Requirements on your chosen programme for details of higher English language entry requirements.

If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.

VISA REQUIREMENTS

If you are not from the European Economic Area (EEA) and/or Switzerland and you are coming to study in the UK, you may need to apply for a visa.

The visa you apply for varies according to the length of your course:

  • Courses of more than six months' duration.
  • Courses of less than six months' duration.
  • Pre-sessional English language courses.

International students who require a Tier 4 visa should apply for our full-time courses (with the exception of modular enrolment certificates of higher education and graduate certificates), as these qualify for Tier 4 sponsorship. If you are living in the UK on a Tier 4 visa, you will not be eligible to enrol as a student on Birkbeck's part-time courses (with the exception of some modules).

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support...

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Assessment Methods

Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations, although this will vary from course to course - on some of our courses, assessment is entirely by coursework. The methods of assessment on this course are specified below under 'Methods of assessment on this course'. You will need to allow time to complete coursework and prepare for exams.

Where a course has unseen written examinations, these may be held termly, but, on the majority of our courses, exams are usually taken in the Summer term, during May to June. Exams may be held at other times of the year as well. In most cases, exams are held during the day on a weekday - if you have daytime commitments, you will need to make arrangements for daytime attendance - but some exams are held in the evening. Exam timetables are published online.

Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations, although this will vary from course to course - on some of our courses, assessment is entirely by coursework. The methods of assessment on this course are specified below under 'Methods of assessment on this course'. You will need to allow time to complete...

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