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Gain experience and confidence in using statistical methods and techniques Objective This course enables you to: gain greater experience and confidence in using statistical techniques with market research data. Learning outcomes By the end of the course, delegates should have an effective practical understanding of: the use of basic statistical techniques to calculate confidence intervals and significance tests key multivariate techniques, including: factor analysis cluster analysis regression - CHAID - and correspondence analysis Who will benefit? This course will benefit research practitioners and users with 1-3 years' research-related experience. Some experience of using statistical techniques is assumed.

Gain experience and confidence in using statistical methods and techniques Objective This course enables you to: gain greater experience and confidence in using statistical techniques with market research data. Learning outcomes By the end of the course, delegates should have an effective practical understanding of: the use of basic statistical techniques to calculate confidence intervals and...

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