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Course Description

  • The rise of issue management
  • Tools and processes
  • Developing an issue strategy
  • Evolution of issue management

  • The rise of issue management
  • Tools and processes
  • Developing an issue strategy
  • Evolution of issue management

Additional Information

Target audience

  • Chief Communications Officers
  • Public relations and communications directors, managers, practitioners and staff.

Learning outcomes

Upon completion of this course, you will be able to understand:

  • How to characterise an issue and the difference between issues and other management problems.
  • That issues progress through a life cycle and the stage an issue has reached.
  • Characteristics of issues and the different driving forces of corporate and activist issues.
  • Issue management as both a communication discipline and as a component of broader strategic thinking.
  • How to develop a basic issue strategy using a four-step plan.

Target audience Chief Communications Officers Public relations and communications directors, managers, practitioners and staff. Learning outcomes Upon completion of this course, you will be able to understand: How to characterise an issue and the difference between issues and other...

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