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Course Description

  • Locating the role of public affairs within the organisation
  • The scope of public affairs
  • Lobbying
  • Public affairs management

  • Locating the role of public affairs within the organisation
  • The scope of public affairs
  • Lobbying
  • Public affairs management

 

Additional Information

Target audience

  • Chief Communications Officers
  • Public relations and communications directors, managers, practitioners and staff.

Learning outcomes

Upon completion of this course, you will be able to understand:

  • The nature, role and scope of the public affairs function and its relationship with public relations.
  • Key theories, principles and their development and application in contemporary public affairs.
  • The potential contribution that public affairs can make to organisational strategies and goal attainment.
  • The knowledge, skills and competencies required of today’s public affairs professionals.
  • How to analyse and apply public affairs theories/principles to practice.

Target audience Chief Communications Officers Public relations and communications directors, managers, practitioners and staff. Learning outcomes Upon completion of this course, you will be able to understand: The nature, role and scope of the public affairs function and its...

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