Loader
Course Image

Course Description

About the course The MSc Marketing is a specialist course that has been developed to meet the demands of the dynamic global markets in which companies operate. It is designed to provide the set of skills, knowledge and understanding, practical abilities and confidence required by high-achieving marketing professionals. The course is founded on a dynamic relationship between marketing theory and the practice of marketing, and has a clear definition of marketing at its heart. The programme offers you the unique opportunity to follow one of three specialist routes within the broad field of marketing: ? MSc Marketing ? MSc Marketing (Advertising and Communications) ? MSc Marketing (Customer Management) ? MSc Marketing (Retail) The MSc Marketing has been specifically designed to produce graduates capable of making a difference in the marketing arena. Consultation with the marketing industry ensures that what you study is contemporary and that the course as a whole delivers what employers want from graduates. On this one-year specialist marketing course, you will benefit from the following ? Exposure to leading-edge marketing thinking, tools and techniques ? Being taught in small groups where your individual learning needs can be met ? A highly supportive environment in which to learn ? Use of e-supported learning ? The global perspective rather than merely a UK, European or, indeed, Western viewpoint ? Modules that directly relate to the business world ? A balance of contemporary marketing theory and practice ? Input from marketing professionals as well as lecturers Core modules Strategic Perspectives on Marketing Operational Marketing Research Methods The Customer Experience Marketing Contexts* Marketing Management* Contemporary Issues andMarketing Applied Consultancy Project Specialist Routes We are pleased to offer three routes which will give you the chance to specialise in a specific area of marketing of your choosing. You can elect to study the MSc Marketing, or an Advertising and Communications route, a Customer Management route or a Retail route. If you elect to study a route, you will follow the same programme structure and core modules as the MSc Marketing, but the Marketing Contexts and Marketing Management modules are replaced by the modules detailed below, and the applied consultancy project will be related to your route. MSc Marketing (Advertising and Communications) This innovative programme moves marketing communications forward, making it more dynamic, relevant and leading-edge, and providing you with the skills to succeed in the competitive marketing communications industry. Your two route modules are: Advertising and Marketing Communications Managing the Corporate Brand MSc Marketing (Customer Management) This innovative qualification has been developed to address the worldwide growth in service industries, the increased interest in the strategic management of customers and the need for management-level qualifications in this field. Your two route modules are: Exploring Customer Relations Measuring and Improving Service Performance MSc Marketing (Retail) The MSc Retail Marketing is a specialist programme that has been developed to meet the demand for skilled retail practitioners to work within the dynamic and competitive global retail industry. The programme is founded on a dynamic relationship between retail marketing theory and the practice of retail marketing. Your two route modules are: Retail Branding and Positioning Retail Buying and Global Supply Chain Management Entry requirements An undergraduate degree equivalent to a UK undergraduate honours degree (normally a 2.2 or above). IELTS 6.5 (min reading and writing score 6.0)TOEFL 560 (min writing score 5)TOEFL iBT 83 (min writing score 24).

About the course The MSc Marketing is a specialist course that has been developed to meet the demands of the dynamic global markets in which companies operate. It is designed to provide the set of skills, knowledge and understanding, practical abilities and confidence required by high-achieving marketing professionals. The course is founded on a dynamic relationship between marketing theory and...

Read More

Related Courses