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Building on the Business School?s commercial partnership with Econsultancy.com, the Masters programme in internet retailing aims to provide a highly targeted, practical programme to support this growing sector. The course combines expert teaching, tutorial guidance and academic support with considerable online support for each study unit. You will study the following units: marketing and customer insight for internet retailing product and serviced development in internet retailing analytical and evaluative techniques internet retailing operations and IT logistics strategy and people for internet retailing leaders and developing professional practice. Successful completion of the taught units results in the award of Postgraduate Diploma in Internet Retailing. You will then complete a dissertation, having attended a oneday Econsultancy creative ideas session to help formulate your dissertation proposal, to be awarded the Masters in Internet Retailing. Special features: This course is taught by industry practitioners from Econsultancy, the UK?s leading training organisation and publisher in digital marketing practice. Enrolment on the Masters programme entitles you to full Econsultancy membership for the duration of your studies, giving you access to over 600,000 pages of specialist opinion, industry reports, the latest research and expert forums. Training sessions in each unit are delivered through face-to-face teaching by Econsultancy staff and supported online by MMU Business School specialists.

Building on the Business School?s commercial partnership with Econsultancy.com, the Masters programme in internet retailing aims to provide a highly targeted, practical programme to support this growing sector. The course combines expert teaching, tutorial guidance and academic support with considerable online support for each study unit. You will study the following units: marketing and customer...

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