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MSc International Marketing Management

University of Leeds

Masters Degree , International Marketing

Course Description

This course has been designed to equip students for a successful career in International Marketing Management - whether in a large multi-national firm, a smaller company, or indeed their own business. It is aimed at young prospective managers who have recently completed a first degree. The programme provides a comprehensive appreciation of modern and prospective new developments, both in the theory and practice of marketing management in the UK and abroad. Another important feature of this course are the practical skills acquired during 'live' modules, which are then applied to in-company assignments. The MSc International Marketing Management is a recognised postgraduate qualification that is valued by employers in both the public and private sectors, and provides a sound basis for postgraduate research. The programme provides exposure to advanced marketing concepts, knowledge and skills, which have practical application in the workplace. It is delivered by highly qualified teaching staff with research and consultancy expertise in marketing. This is complimented by support for your personal development through cooperative and participatory approaches to learning, and opportunities to share your ideas and experiences with students from a range of backgrounds, cultures and countries.

This course has been designed to equip students for a successful career in International Marketing Management - whether in a large multi-national firm, a smaller company, or indeed their own business. It is aimed at young prospective managers who have recently completed a first degree. The programme provides a comprehensive appreciation of modern and prospective new developments, both in the...

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