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The MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, services, psychology and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the individual level and across society. Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

The MSc Marketing draws upon the unique expertise the School has in the areas of marketing and society, consumer behaviour, services, psychology and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the individual level and across society. Many of the course materials such as...

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