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The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses. Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour, and marketing research methods.

The MSc in Marketing provides students with a critical appreciation of marketing through a comprehensive range of academically grounded courses. Students are provided with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as marketing management, the analysis of marketing decisions, consumer behaviour,...

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