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MSc in International Marketing Management (CIM accredited)

Robert Gordon University

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Course Description

You will benefit from our strong industry links which allow us to bring external practitioners in to speak with you directly on related issues. On the Social and Cultural module, a representative from Trading Standards will discuss the practical issues they face, relating to theory you are given through lectures. In Market Research and Consumer, Media and Communications,guest speakers are brought in to brief you on a particular issue they are experiencing within their businesses which is then used for the assessment related to this elective. You will also use case studies in the weekly tutorials to give you real-life examples of the type of problems you may be required to solve within the working world. You can also tailor your course to fit your career objectives by selecting from specialist modules in either Consumer Communications or Business Marketing. The focus is on improving your career prospects both nationally and internationally giving you the skills to make an immediate and valuable contribution to the company for which you will be working. Throughout this course you will develop self-awareness and greater confidence, both in yourself and in the subject area. The course will allow you to meet, learn and work with staff and students from many different cultures providing you with a truly international learning experience.

You will benefit from our strong industry links which allow us to bring external practitioners in to speak with you directly on related issues. On the Social and Cultural module, a representative from Trading Standards will discuss the practical issues they face, relating to theory you are given through lectures. In Market Research and Consumer, Media and Communications,guest speakers are brought...

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