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The Business pathway is designed to prepare you for the wide variety of activities, functions, professional skills and the powerful critical awareness that careers in today's business world demands. You are offered the opportunity to develop a broadbase of business knowledge, a range of essential personal competencies and a comprehensive understanding of both the individual within an organization and the organization within its environment. The modules within this Business pathway develop the themes of business operations (how I works) and entrepreneurship (creating opportunity within a competitive environment). The aim of the Advertising pathway is to prepare you for a career in marketing communications advertising, equipping you with the practical skills required to make an immediate impact and the conceptual framework to make a long-term difference. Advertising is an attractive and vibrant sector combining an understanding of fundamental marketing techniques with creative execution. The Advertising pathway allows you to apply a broad understanding of advertising theory to a range of practical advertising activities and develop key transferable skills to enhance employability. You will be able to: Understand the media environment in which Advertising Managers and Agencies operate and apply the advertising process to a variety of stakeholders. Be able to adapt advertising strategies to a range of UK organizational scenarios. Be able to create appropriate solutions to complex advertising problems and evaluate the effectiveness of advertising activity. Have the skills to manage substantial projects. Assessment You will be exposed to a wide variety of innovative assessment styles, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations. Further Study You may progress onto postgraduate study on the University's MSc and MBA programmes or complete professional examinations in management or marketing.

The Business pathway is designed to prepare you for the wide variety of activities, functions, professional skills and the powerful critical awareness that careers in today's business world demands. You are offered the opportunity to develop a broadbase of business knowledge, a range of essential personal competencies and a comprehensive understanding of both the individual within an organization...

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