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Course Description

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.

The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.

The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion. The course consists of eight credit-bearing modules and an additional key skills module which includes the use of quantitative methods and software tools.

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business...

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Course Content

The following modules are indicative of what you will study on this course.

Core modules

  • Digital Media: Development and Production
  • Media Management: Theoretical Foundations and Application
  • Media Markets
  • Media Innovation and Entrepreneurialism
  • Professional Project or Dissertation

Option modules

  • Developing Effective Leadership Within Media Organisations
  • Digital Media: Distribution and Marketing
  • Media Futures – Foresight Methods for Media and Content Industries
  • Strategic Planning in Advertising

The following modules are indicative of what you will study on this course. Core modules Digital Media: Development and Production Media Management: Theoretical Foundations and Application Media Markets Media Innovation and Entrepreneurialism Professional Project or...

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Entry Requirements

A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) and substantial relevant work experience in a relevant discipline.

Applicants will be expected to have at least a year's experience of working in an editorial, creative or business function within media or content industries. Applicants may be required to submit a short written assignment. Applicants may also be asked to take part in the Skype interview.

If your first language is not English you should have an IELTS 6.5 with 6.0 in writing and speaking.

Applicants are required to submit one academic reference.

A minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) and substantial relevant work experience in a relevant discipline. Applicants will be expected to have at least a year's experience of working in an editorial, creative or business function within media or content industries. Applicants may be required to submit a short written...

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