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Course Description

The course aims to develop analytical and strategic marketing skills using concepts founded in today?s business environment. This approach enables students to respond creatively and effectively to the challenges presented by a global business environment, and to ensure their marketing skill matches the challenge. Marketing is a core business area that impacts on everyone, from consumers, business, heavy industry and governments so understanding, operating and engaging with the world of marketing can impact on us all. Many employers place great value on the advanced knowledge and skills developed in a postgraduate course. Undertaking further study confirms your intellect and capacity to achieve complex goals. It demonstrates determination to succeed in a chosen career area and shows you are prepared to undertake professional development of your knowledge, experience and skills. The MA Marketing provides an opportunity for you to grow in career and personal terms, to make new professional contacts and to stand out from the crowd on what may well be an International stage for your future employer. A student undertaking this Programme of Study is likely to have their goals set on becoming a Marketing Director or Senior Manager in a customer facing organisation, an Agency, or working in an International Business Development role. The course is: Academic Meeting the exacting standards required of this internationally recognised qualification, you would develop your analytical and problem solving skills, learn how to apply business models and theories, and present solutions through seminars, reports, group work and presentations. Distinctive It not only embraces marketing practice in a variety of markets, but includes an Integrated Digital Marketing module which will enable students to operate confidently within the modern digital world ? an area which is offering highly attractive employment opportunities. Some of the work you do can be linked to an internationally recognized professional qualification from the Institute of Direct Marketing (The IDM), and you could receive significant exemptions from their professional certificate. You may have the chance to leave UCS with an excellent degree, and, possibly an internationally recognised certificate from the IDM, and membership of that professional body. Practical As a student you would be involved in various creative but rigorous projects and exercises. Your marketing expertise, knowledge and undertaking will be developed by both group work and individual assignments. The use of ?guest lectures? by practitioners provides opportunities to share many aspects of current and best marketing practice. Content and Modules Full-time students complete the course over one calendar year. It is possible to progress straight from an undergraduate course into the MA Marketing. You don?t have to have prior experience at working in a marketing function before joining the course. Part-time students complete the course over two and half years, and this gentler pace allows you to obtain your MA without having to give up a current job or restart your career afterwards. Prior to the commencement of teaching, all students are expected to attend two MA Academic Skills Sessions. The study skills sessions aim to equip students with an awareness of key academic requirements at postgraduate level. The Operations and Functions of Management This module addresses four significant and related management topics, which together provide a foundation in both content and learning for subsequent modules. The topics are managing people in a technological environment, managing technology, managing responsibly and managing operations. Contemporary Issues in the Business Environment Of interest here are the external factors that affect the strategy and operations of businesses such as regulation, political and economic actions as well as social forces. The module enables students to develop a critical awareness of the im

The course aims to develop analytical and strategic marketing skills using concepts founded in today?s business environment. This approach enables students to respond creatively and effectively to the challenges presented by a global business environment, and to ensure their marketing skill matches the challenge. Marketing is a core business area that impacts on everyone, from consumers,...

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