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INTRODUCTION Brand Development aims to develop the analytical, strategic and creative thinking processes together with the skills related to brand creation, identity, positioning and marketing. Graduates from design, business and media programmes can take this opportunity to gain true insights and skills in the development of successful brands. Design and business procedures are brought together to interact in a positive and productive way to simulate best practice in organisations committed to brand creation and development. COURSE STRUCTURE AND CONTENT The course is offered in both full and part-time modes. It is normally one year (3 trimesters) in duration in full-time mode or 6 trimesters in part-time mode. The first two trimesters comprise taught sessions and assessed projects, while the Master?s Project in the final part of the course is by negotiated project only. Completion of the first 2 modules on the course lead to the award of the Postgraduate Certificate, and completion of the first 4 modules leads to the award of the Postgraduate Diploma. Subsequent completion of the MA double module leads to the award of MA Design: Brand Development. The course combines theory and practice through assignments, case studies, research, analysis, planning, reporting and the production of creative solutions to given problems. You will explore issues such as corporate and brand history methods of research, analysis and evaluation issues related to sustainability, marketing, graphic and packaging design new product development and design management. Talks by visiting professionals with roles in designbrand management in industry or independent consultancies are an important element of the programme. The first two trimesters will involve a programme of lectures, seminars, group critiques, assignments, research and independent study. You will take four modules, leading to the Postgraduate Diploma (PGDip). The final trimester, leading to the MA, comprises an individually negotiated study, which is research based, resulting in a body of work for assessment and supervised at interim stages by tutorial. A choice of pathways is available at this stage allowing you to focus your study on either creative design or brand management issues. MODULES ? Research Methodologies - Part one introduces generic research methodologies with Part two considering subject specific material, analysis and evaluation techniques. ? The Development of Brand Identity - Defining a brand, case studies of successful and unsuccessful brands, an analysis of the factors which contribute to the creation and positioning of brands, including brand mapping and market analysis. ? History and Sustainability of Brands - An historical survey of brands and their evolution, a study of media strategies in support of brands together with a study of ethical, environmental and legislative issues. ? New Product Development (NPD) - Needs driven methodologies for creating new brands and identifying NPD opportunities together with ideas generation techniques in a group dynamic leading to strategic approaches. ? Brand Design or Brand Management ? Master?s Project - This Master?s Project double module offers students a choice of emphasis in their studies either concentrating on creative or management issues within a comprehensive body of work that draws on the knowledge and experience gained through the taught programme. TEACHING METHODS AND RESOURCES Specialist facilities include computer studios with over 70 Macs, as well as flatbed and transparency scanners. There is a recently re-equipped digital media studio. All students have access to workshops in photography, sound and video, etching and litho, as well as the specialist Art and Design library. TUTORS ? Paul Minott - An associate lecturer at Bath Spa who prior to running his own design partnership worked for consultancies including Conran Associates and Addison. His experience includes NPD packaging, and brand development. ? Gra

INTRODUCTION Brand Development aims to develop the analytical, strategic and creative thinking processes together with the skills related to brand creation, identity, positioning and marketing. Graduates from design, business and media programmes can take this opportunity to gain true insights and skills in the development of successful brands. Design and business procedures are brought together...

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