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MA Advertising and Marketing Communications

Bournemouth University

Masters Degree , Advertising

Course Description

Course Overview: This is a programme for graduates who want to work in the Advertising and Marketing Communications industry. It is one of the leading programmes of its kind in the country. Bournemouth was the first UK university to offer marketing communications at Masters level. The programme attracts students from all over the world as well as from the UK and is delivered over three terms for those studying on a full-time basis. Bournemouth is renowned for its Advertising programmes throughout the UK and our programmes are highly regarded by the agency world. Please note that the advertising component for this degree is from the management perspective and is not intended to develop either copywriters or art directors. The term Marketing Communications is the means by which a company relates to and communicates with its customers and clients outside of the major discipline of Advertising. It employs above and below-the-line communication - sales promotion, sponsorship, public relations, direct marketing and personal selling. These functions are shaped by marketing strategy and conditioned by a rapidly changing global media environment. Many of the staff who teach on the programme have worked with large advertising agencies and client companies. These established connections are strengthened by strong links with industry which include live briefs, guest lectures and master classes and employment opportunities.

Course Overview: This is a programme for graduates who want to work in the Advertising and Marketing Communications industry. It is one of the leading programmes of its kind in the country. Bournemouth was the first UK university to offer marketing communications at Masters level. The programme attracts students from all over the world as well as from the UK and is delivered over three terms for...

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