Loader
Course Image

Course Description

The MA Advertising and Marketing aims to give a broader perspective on aspects of marketing communications. It allows the development of both cognitive and practical skills. It focuses on the primary link between organisations and customers and helps develop a better understanding of how to produce more persuasive communications. Your study would include: creative development copywriting brand management and development media consumption and selection communications management.

The MA Advertising and Marketing aims to give a broader perspective on aspects of marketing communications. It allows the development of both cognitive and practical skills. It focuses on the primary link between organisations and customers and helps develop a better understanding of how to produce more persuasive communications. Your study would include: creative development copywriting brand...

Read More

Course Content

  • Year one

Overview

This course includes the Professional Development Module. Each of the participating postgraduate courses have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module. For more information on the content of each module, see the Study Themes section of this course page.

Modules

  • Marketing Communications

  • Global Advertising Management

  • Digital Marketing Strategy

  • Advertising Psychology

  • Crisis Management and Public Relations

  • Marketing Strategy Planning and Control

  • Sales Management

  • Creative Advertising

  • Global Professional Development - Consultancy

  • Postgraduate Dissertation/Consultancy Project

Year one Overview This course includes the Professional Development Module. Each of the participating postgraduate courses have an individually tailored version of the Chartered Management Institute (CMI) Professional Development module. For more information on the content of each module, see the Study Themes section of this...

Read More

 

Entry Requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual...

Read More

Additional Information

Study options:

1 year full-time
2 years part-time

How to Apply

Full time 
Part time 

Location:

Coventry University

Starting:

September 2020

Fees:

£12,600

Study options: 1 year full-time 2 years part-time How to Apply Full time  Part time  Location: Coventry University Starting: September...

Read More