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Course Description

The MA Advertising and Marketing aims to give a broader perspective on aspects of marketing communications. It allows the development of both cognitive and practical skills. It focuses on the primary link between organisations and customers and helps develop a better understanding of how to produce more persuasive communications. Your study would include: creative development copywriting brand management and development media consumption and selection communications management

The MA Advertising and Marketing aims to give a broader perspective on aspects of marketing communications. It allows the development of both cognitive and practical skills. It focuses on the primary link between organisations and customers and helps develop a better understanding of how to produce more persuasive communications. Your study would include: creative development copywriting brand...

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Entry Requirements

Applicants will normally hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

Applicants will normally hold a good honours degree in a relevant academic discipline. Applications from candidates with relevant experience will be considered on an individual basis.

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