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This is a distinctive programme formed by a collaboration between the School of Design and Leeds University Business School. The concept behind the programme is driven by the continuing fusion between advertising and design. An emphasis on creativity and innovation, in tandem with a strategic approach to brand communication and integrated advertising, clearly differentiates the course from any other equivalent MA currently offered in UK universities. Equally, the taught modules reflect content and expertise from both schools to provide the student with a unique learning experience and perspective on this discipline. Advertising and its relationship to brand development and consumers is a dynamic and expanding sector, both nationally and internationally. This programme is designed to create opportunities for students to work in the creative industries or further develop research projects at PhD level.

This is a distinctive programme formed by a collaboration between the School of Design and Leeds University Business School. The concept behind the programme is driven by the continuing fusion between advertising and design. An emphasis on creativity and innovation, in tandem with a strategic approach to brand communication and integrated advertising, clearly differentiates the course from any...

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