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Course Description

This is a one-year full-time course, international in outlook and centred on the role of Creative Planning in advertising. It successfully combines the practical benefits of traditional agency graduate training programmes with the academic rigour of a university course - all underpinned by a strong creative culture. The course team is very much in agreement with industry opinion that people working in advertising need to come from an eclectic mix of backgrounds and experiences. It is for this reason students are drawn from both creative and academic backgrounds and increasingly from industry. Past students have studied as diverse subjects as medicine, architecture, psychology, journalism, languages, film and media, literature whilst many more have come from advertising and graphics backgrounds. Alongside the experience and qualifications that students have, students need to prove their ability to think and problem solve creatively and their passion to work in advertising. We are really keen on students developing as individuals, using their experience and background to establish their own take on the future of the industry and their eventual role in it. Creativity naturally underpins everything we do and we will help you embrace this approach to create strategies, gain insights and solve real-world problems. All work on the course starts with a brief and involves interaction between students, employees and industry. Lateral thinking, performance, investigative journalism and stand-up comedy are some of the approaches regularly employed to develop your thinking and achieve unique outcomes. Course content includes: ? lectures and speakers from industry ? work experience ? live briefs ? writing ? art direction ? filming and editing ? New York field trip ? comedy and improvisation workshops ? innovation ? extended agency workshops. Students on the course can develop as Creatives, Strategic Planners, a combination of the two, or even a role that does not yet exist. For this reason we access all areas of specialist knowledge to be found within the planning, account management and creative departments.

This is a one-year full-time course, international in outlook and centred on the role of Creative Planning in advertising. It successfully combines the practical benefits of traditional agency graduate training programmes with the academic rigour of a university course - all underpinned by a strong creative culture. The course team is very much in agreement with industry opinion that people...

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