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Paws Petfoods Ltd, produces a range of canned pet foods. Manufacturing the product consists of processing the raw material (meat, cereal, and gravy) and then canning and cooking, prior to despatch to customers through a distribution centre. The customers range from high volume supermarkets to specialised wholesalers. The raw materials are purchased from firms having close supplier partnerships with Paws. Problems Increasing demands by the customers for more flexibility and responsiveness from Paws in their deliveries, is putting a strain on the smooth running of production. Effective management of the whole supply chain is required to overcome the difficulties in planning production to meet the customers needs while making a profit and achieving a positive cash flow. Business improvements must be achieved through better customer contact and sales management. This must be done without passing on the problems to Paws' manufacturing function who in turn need to plan and schedule production efficiently to meet the needs of sales deliveries. The production schedules must also avoid creating difficulties for the purchasing function, who rely on suppliers who have their own needs and problems to deal with.

Paws Petfoods Ltd, produces a range of canned pet foods. Manufacturing the product consists of processing the raw material (meat, cereal, and gravy) and then canning and cooking, prior to despatch to customers through a distribution centre. The customers range from high volume supermarkets to specialised wholesalers. The raw materials are purchased from firms having close supplier partnerships...

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