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INTRODUCTION TO VISUAL MERCHANDISING

Fashion Retail Academy

Short Courses , Fashion Design

Course Description

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store.

The course includes:

  • Role of a Visual Merchandiser
  • Understanding the importance of brand identity and the theory of Interior Visual Merchandising
  • Dressing, understanding and styling for mannequins
  • Up selling via window display
  • Creating and installing small window schemes
  • Practical workshop to design and create own window

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. The course includes: Role of a Visual Merchandiser Understanding the importance of brand identity and the theory of...

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