Loader
Course Image

Introduction to Marketing Communications

London Business Training & Consulting

Course Description

  • Selecting the right tools
  • Marketing communications messages
  • The media
  • Other promotional methodsand approaches
  • Integrated marketing communications

  • Selecting the right tools
  • Marketing communications messages
  • The media
  • Other promotional methodsand approaches
  • Integrated marketing communications

 

Additional Information

Target audience

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.

Learning outcomes

Upon completion of this course, you will be able to understand:

  • The role and configuration of the marketing communications mix.
  • Characteristics of each of the primary tools, messages, and media.
  • Criteria that should be used to select the right communications mix.
  • The changing marketing communications landscape.
  • Principles and issues associated with integrated marketing communications.

Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes Upon completion of this course, you will be able to understand: The role and configuration of the marketing communications...

Read More