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Course Description

  • International market development: a growth strategy
  • International competitive strategy
  • International market selection
  • International marketing environment
  • Market entry selection criteria

  • International market development: a growth strategy
  • International competitive strategy
  • International market selection
  • International marketing environment
  • Market entry selection criteria

 

Additional Information

Target audience

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.

Learning outcomes

Upon completion of this course, you will be able to understand:

  • International market development as a marketgrowth strategy.
  • Different forms of international marketing strategy.
  • Key drivers for international market development.
  • Criteria used to identify and select international markets.
  • How environmental factors influence the choice of international marketing strategy decisions.
  • Various international market entry methods.

Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Learning outcomes Upon completion of this course, you will be able to understand: International market development as a marketgrowth strategy. Different forms...

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