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Course Description

The ICI floristry course has been designed in consultation with the floristry industry and teaches you the skills that you need to succeed quickly and conveniently.

The ICI floristry course has been designed in consultation with the floristry industry and teaches you the skills that you need to succeed quickly and conveniently.

Course Content

Course units include:

1Introduction

  • Introduction to Floristry
  • Benefits of a Career in Floristry

2Creating Floral Arrangements

Services Provided By A Florist

  • How to Process, Store and Maintain Flowers
  • Flowers, Greens, and Plants
  • Popular Flowers
  • Greens and Fillers
  • Plants You Should Know
  • Elements and Principles of Design

Colour and Design

  • Design Basics
  • Arrangements and Design Styles You Need to Know

How to Make Floral Arrangements

  • How to Make a Container Arrangement
  • How to Make a Vase Arrangement
  • How to Make a Hand-Tied Bouquet
  • How to Make a Corsage or Boutonniere
  • How to Make Wedding Bouquet
  • How to Make a Funeral Wreath
  • How to Make a Basket Garden
  • How to Make a Fruit Basket
  • How to Dress a Plant

Wedding Flowers

  • Meeting With Clients
  • Flowers for Wedding Party Members
  • Décor for the Ceremony and Reception
  • Making the Arrangements
  • Delivery or Pickup of Arrangements

Funeral Flowers

3Getting Hired

  • How To Find Job Openings: Advertised & Unadvertised Positions
  • Part-Time Jobs and Seasonal Help
  • How to Create a Job
  • Shop Visits
  • Job Hunting Materials: Prepare a Resume, Cover Letter & Portfolio
  • Interviews
  • What Florists are Looking For
  • How to Make a Great Impression
  • Interview Questions, Discussing Salary & Following Up

4Starting Your Own Flower Shop

Options for Starting a Florist Business

  • Buying an Established Shop
  • Franchising
  • Opening a New Flower Shop

Getting Started

  • Creating a Business Plan
  • Financing, Insurance & Legal Matters
  • Choosing a Business Name and Logo
  • Choosing a Location
  • Rental Costs
  • Setup Fees & Price List
  • Types of Delivery Service

Supplies and Equipment

  • Tools of the Trade
  • Essential Equipment
  • Supplies
  • Business Equipment
  • Store Layout and Maintenance

Wholesalers and Suppliers

  • Types of Wholesalers and Producers
  • Choosing Materials
  • Advance Orders / Standing Orders
  • Coordination with Wholesalers for Special Orders

5Getting and Keeping Customers

Choose Your Target Markets

  • Walk-In Customers
  • Phone Customers
  • Online Customers
  • Corporations
  • Hotels and Restaurants
  • Government
  • Hospitals
  • Funeral Homes

Marketing Your Business

  • Advertising & Promotional Tools
  • Trade Shows and Events
  • Free Media Publicity

Course units include:

1Introduction

  • Introduction to Floristry
  • Benefits of a Career in Floristry

2Creating Floral Arrangements

Services Provided By A Florist

  • How to Process, Store and Maintain Flowers
  • Flowers, Greens, and Plants
  • Popular Flowers
  • Greens and Fillers
  • Plants You Should Know
  • Elements and Principles of Design

Colour and Design

  • Design Basics
  • Arrangements and Design Styles You Need to Know

How to Make Floral Arrangements

  • How to Make a Container Arrangement
  • How to Make a Vase Arrangement
  • How to Make a Hand-Tied Bouquet
  • How to Make a Corsage or Boutonniere
  • How to Make Wedding Bouquet
  • How to Make a Funeral Wreath
  • How to Make a Basket Garden
  • How to Make a Fruit Basket
  • How to Dress a Plant

Wedding Flowers

  • Meeting With Clients
  • Flowers for Wedding Party Members
  • Décor for the Ceremony and Reception
  • Making the Arrangements
  • Delivery or Pickup of Arrangements

Funeral Flowers

3Getting Hired

  • How To Find Job Openings: Advertised & Unadvertised Positions
  • Part-Time Jobs and Seasonal Help
  • How to Create a Job
  • Shop Visits
  • Job Hunting Materials: Prepare a Resume, Cover Letter & Portfolio
  • Interviews
  • What Florists are Looking For
  • How to Make a Great Impression
  • Interview Questions, Discussing Salary & Following Up

4Starting Your Own Flower Shop

Options for Starting a Florist Business

  • Buying an Established Shop
  • Franchising
  • Opening a New Flower Shop

Getting Started

  • Creating a Business Plan
  • Financing, Insurance & Legal Matters
  • Choosing a Business Name and Logo
  • Choosing a Location
  • Rental Costs
  • Setup Fees & Price List
  • Types of Delivery Service

Supplies and Equipment

  • Tools of the Trade
  • Essential Equipment
  • Supplies
  • Business Equipment
  • Store Layout and Maintenance

Wholesalers and Suppliers

  • Types of Wholesalers and Producers
  • Choosing Materials
  • Advance Orders / Standing Orders
  • Coordination with Wholesalers for Special Orders

5Getting and Keeping Customers

Choose Your Target Markets

  • Walk-In Customers
  • Phone Customers
  • Online Customers
  • Corporations
  • Hotels and Restaurants
  • Government
  • Hospitals
  • Funeral Homes

Marketing Your Business

  • Advertising & Promotional Tools
  • Trade Shows and Events
  • Free Media Publicity

Entry Requirements

There are no prerequisites to enrol in the course.

There are no prerequisites to enrol in the course.

Assessment Methods

At the end of certain modules, you will be assessed via project-based or written assessment tasks. You are to submit these assessments to your tutor who will mark and return your submissions. You will find the submission link on the course page. The process is repeated until you have completed all the assessment tasks.

At the end of certain modules, you will be assessed via project-based or written assessment tasks. You are to submit these assessments to your tutor who will mark and return your submissions. You will find the submission link on the course page. The process is repeated until you have completed all the assessment tasks.

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