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Data source, processing, and interpretation Financial analysis is the core to any interpretation of financial reports (P&L, balance sheet, cash flow, source and application of funds) as well as other assessments of company viability and operations. For the most part, key data is used to assure comparability of companies in an industry or in a strategic group. Also, the CI analyst carries out individual company analyses to e.g. assess the viability of a competitive strategy. Financial analysis is one of the standard methods of CI analysis. Workshop foci Data source and -processing Besides the large range of publicized company data, analysts also have a large number of finan?cial reports available. If no such data is directly obtainable, the financial analyst has to conduct independent, primary research or do selective calculations (for parts of a company). Key data The large number of key company data will be examined in the workshop as regards to their us?ability with CI analyses and some key figures will be shown as examples. In this connection, not only key figures that come from a balance sheet analysis will be taken into account, but also key figures that are generated for strategic benchmarks. Established key data models such as the DuPont key data hierarchy will be ex?plained as well as software tools for balance sheet analysis. Interpretation With a case study, the attendees will carry out a competitive financial analysis. In doing so, selec?tive calculations will be done and comparisons will be drawn to other businesses. Finally, prog?noses will be made on further competitor devel?opment. Reporting and documentation Finally, methods will be discussed on how to pre?sent and archive the results of a financial analysis - a continuous Competitive Intelligence calls for a professional database with competitive financial analyses.

Data source, processing, and interpretation Financial analysis is the core to any interpretation of financial reports (P&L, balance sheet, cash flow, source and application of funds) as well as other assessments of company viability and operations. For the most part, key data is used to assure comparability of companies in an industry or in a strategic group. Also, the CI analyst carries out...

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