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Course Description

Business professionals must possess a thorough knowledge of the fashion panorama in order to become experts in the ‘business of fashion’.

This semester course covers skills in business strategy, digital luxury, and vision planning, as well as investigating the engaging fashion industry through effective creative research. Aimed at students with at least one-year previous undergraduate study in fashion business, buying or similar field, this inspiring short course encourages participants to develop forward thinking business acumen, as well as broadening horizons for personal growth and future career development.

Business professionals must possess a thorough knowledge of the fashion panorama in order to become experts in the ‘business of fashion’. This semester course covers skills in business strategy, digital luxury, and vision planning, as well as investigating the engaging fashion industry through effective creative research. Aimed at students with at least...

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Course Content

LEARNING FOCUS SEMESTER 1 · AUTUMN START

  • Fashion Psychology
  • Interdisciplinary Project
  • Brand Insight
  • Fashion Digital Lens
  • Fashion Promotional Mix

LEARNING FOCUS SEMESTER 2 · SPRING START

  • Project Management
  • Green Marketing
  • Value Marketing Planning
  • Luxury Business Models
  • Finance and Management Control

LEARNING FOCUS SEMESTER 1 · AUTUMN START Fashion Psychology Interdisciplinary Project Brand Insight Fashion Digital Lens Fashion Promotional Mix LEARNING FOCUS SEMESTER 2 · SPRING START Project Management Green Marketing Value...

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