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FASHION BUSINESS & BUYING SEMESTER

Istituto Marangoni Limited

Bachelor Degree , Fashion

Course Description

Selecting a balanced combination of products and brands that fully satisfy company sales targets, consumer demands, and market needs; the ultimate goal of the Fashion buyer. 

This semester course covers skills in trends, branding and product lifecycle, as well as investigating contemporary product placement and management control, all within the fast paced fashion industry. Aimed at students with at least one-year previous undergraduate study in fashion buying, business or similar field, this inspiring short course encourages participants to develop forward thinking business acumen, as well as broadening horizons for personal growth and future career development.

Selecting a balanced combination of products and brands that fully satisfy company sales targets, consumer demands, and market needs; the ultimate goal of the Fashion buyer.  This semester course covers skills in trends, branding and product lifecycle, as well as investigating contemporary product placement and management control, all within the fast paced...

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Course Content

LEARNING FOCUS SEMESTER 1 · AUTUMN START

  • Fashion Psychology
  • Interdisciplinary Project
  • Brand Insight
  • Fashion Digital
  • Fashion Promotional

LEARNING FOCUS SEMESTER 2 · SPRING START

  • Project Management
  • Green Marketing
  • Visionary Research
  • Luxury Business Models
  • Finance and Management Control

LEARNING FOCUS SEMESTER 1 · AUTUMN START Fashion Psychology Interdisciplinary Project Brand Insight Fashion Digital Fashion Promotional LEARNING FOCUS SEMESTER 2 · SPRING START Project Management Green Marketing Visionary...

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