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Executive Leadership and Public Relations - Diploma – Postgraduate

HRODC Postgraduate Training Institute

Postgraduate Diploma , Public Relations

Course Description

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Executive High Performance Leadership The concepts of ?leader? and ?managerial leader? The leader and authority The leader and influence The manager and the conferment of power The application of control and ?power cohesion? The ?managerial leader? and the ability to vary strategy Power as a recourse of the managerial leader Leadership and Interpersonal relationship Approaches to leadership Qualities or Traits Approach to leadership Task and person orientation Participative leadership Transactional Leadership Transformational Leadership Contingency or Situational Approaches to Leadership Leaders vs non-leaders in relation to confidence & intelligence Leadership and extroversion Problems with Traits Approach? Social, power & achievement needs and their relevance to leadership ?Task and leader- qualities match? The Perceived consequence of task orientation and reduced relationship orientation for managerial effectiveness The consequence of Person or consideration oriented leadership on employee satisfaction and subsequent staff turnover Contingent factors and leader effectiveness or ineffectiveness Perceived value of ?democratic leader behaviour?, dispensing participative leadership Perceived value of ?autocratic leader behaviour? Value of ?performance monitoring? to individual effectiveness Result Orientation Leadership VS Process Oriented Leadership Transformational Leadership and Charisma Mission Progress Articulation Leading through delegation Subordinates? perception of transformational leadership VS transactional leadership Contingency Approaches to Leadership and the crucial nature of an organisation?s environmental variables Contingency approaches VS Universalist approaches to leadership Contingency approaches to leadership and their relationship to trait and style orientations Employee development or maturity and its relevance to superior-subordinate relationships Superior-subordinate relationships as leader behaviour Superior-subordinate relationships as control and influence Superior-subordinate relationships as power and authority Least Preferred Co-worker (LPC) ? Low and High Characteristics of LPC managers and their relationship to McGregor?s theory X and Theory Y Characteristics of low LPC managers and their relationship to autocratic leader behaviour Characteristics of low LPC managers and their relationship with Theory X Characteristics of low LPC managers and their relationship to task control Characteristics of high LPC managers and their relationship to McGregor?s theory Y leader Characteristics of high LPC managers and their relationship to permissive leader behaviour LPC Leaders and their relationship with production orientation LPC Leaders and their perception of the behaviour that they need to exhibit to achieve productivity improvement. LPC Leaders and the concept of ?Power Distance? LPC Leaders and their emphasis on meeting targets LPC Leaders and the level of regard they have for superior-subordinate relationship Relevance of Situational Variables on leader behaviour: Public Relations Dealing with the Public Print Media Relations Impartiality of the media Number one medium Prominence of Electronic media The Internet factor Dealing with the media Attracting publicity Value of publicity Pitching publicity Online publicity Handling Media Interviews Employee Relation Strong Employee Relations towards Solid Organizations Dealing With the Employee Public Trusted Communications Credibility S-H-O-C the Troops Employee Communications Tactics Internal Communications Audits Online Communications The Intranet Print Publications Bulletin Boards Suggestion Box/Town Hall Meetings Internal Video Face-To-Face Communications The Grapevine Multicultural Community Relations Community Social Responsibility Community Relations Expectations Objectives of Community Relations Community Relations on the Web Serving Diverse Communities Nonprofit Public Relations Government Relations: Enhancing Public Relations Effectiveness Public Relations Public Relations in Government Government Practitioners Two Prominent Departments The President The President?s Press Secretary Lobbying the Government What Do Lobbyists Do? Do-It-Yourself Lobbying Political Action Committees Dealing with Local Government Consumer or Client Relations in Public Relations Worldwide Consumer Class Objectives of Consumer Relations Consumer-Generated Media Customer Complaints Handling The Consumer Movement Federal Consumer Agencies Consumer Activists on the Internet Business Gets the Message

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Executive High Performance Leadership The concepts of ?leader? and ?managerial leader? The leader and authority The leader and influence The manager and the conferment of power The...

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