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Course Aim To equip delegates to design and deliver an effective energy awareness and motivation campaign to reduce energy costs by good housekeeping measures. Course Content Introduction to Saving Energy by People Where are we now? (Identifying Needs) Energy/People Matrix Why do it? (Identifying Benefits) Where do we want to go? (Setting Goals) Case Studies/Examples How do we get there? (Strategy) What will appeal to whom? (Motivation and Awareness) Case Studies/Examples How do we run campaigns? (Methods) How did others run successful campaigns? (Examples) How well are we doing? (Measuring savings) How can we keep on saving? (Maintaining the Momentum) What will I do? (Action Plans)

Course Aim To equip delegates to design and deliver an effective energy awareness and motivation campaign to reduce energy costs by good housekeeping measures. Course Content Introduction to Saving Energy by People Where are we now? (Identifying Needs) Energy/People Matrix Why do it? (Identifying Benefits) Where do we want to go? (Setting Goals) Case Studies/Examples How do we get there?...

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