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Course Description

This innovative and cutting-edge course will provide you with both sound theories and marketing practices for a competitive advantage in the work and business environment. MA E-Marketing and Social Media students attend guest lectures by professionals from organisations such as YouTube, Twitter, Groupon, Microsoft Technology Centre, Google and several others. Live projects have included a video competition for Wilson sports company in Chicago. The course covers specialist topics related to e-marketing and social media. In addition to the above, you will also study subjects related to entrepreneurship and innovation as well as marketing intelligence. All subject areas feed into applied action research project (Professional Practice Projects) or the Dissertation, both of which are an extensive piece of original research investigating a specific issue from within the area. We will make you aware of opportunities in the market place and empower you to believe you can make a real difference and shape your own future. The course is designed to foster entrepreneurial talent and to encourage small business management skills through the review and application of theory and practice in the field. We aim to make you aware of opportunities in the market place and empower you to believe you can make a real difference and shape your own future. The course starts in September. The course is available one year full-time or two years part-time. Modules e-Marketing Strategy You will develop a thorough understanding of the concepts and tools required to build and maintain an effective electronic marketing strategy. You will explore the use of technology for marketing purposes and evaluate the comparative roles of online and offline marketing practice. You will also assess some of the broader issues related to e-marketing. You will identify, critically evaluate and make appropriate use of information from a variety of sources to inform decision making and the development of an e-marketing strategy. You will consider how technology can be successfully integrated within the larger context of successful marketing plans. Social Media Strategy You will develop an understanding of social media marketing and corporate communication strategies using social media. You will examine theories and drivers of social media in today?s marketing landscape. You will also consider how social media facilitates and changes the behaviours of consumers in the marketplace. In addition, you will look at how businesses are increasingly incorporating social media into their business strategies including market research and customer service. You will discuss social media from a strategic perspective as well as focus on specific technologies and tactics. You will also consider the ethical implications of social media practices. This is the step-off point for the PGCert. PGDip and MA students take: Entrepreneurship, Innovation and Small Business Maketing Entrepreneurship is seen as involving two vital ingredients: innovation and creativity - but with that little extra push to achieve. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial small business management skills through the review and application of theory and practice in the field. The diversity of entrepreneurship in today s dynamic commercial and social environments will be highlighted, incorporating the application of the latest E-marketing strategies. Students will be challenged to think and act entrepreneurially with the objective of being in a position to start their own business or being able to bring an entrepreneurial approach to existing organisations. It also aims to make them aware of opportunities in the market place and generate a can do mentality - one that empowers students and shows them that they can shape their own destinies Marketing Intelligence You will be introduced to the information and modelling methods increasingly used by marketers as a basis f

This innovative and cutting-edge course will provide you with both sound theories and marketing practices for a competitive advantage in the work and business environment. MA E-Marketing and Social Media students attend guest lectures by professionals from organisations such as YouTube, Twitter, Groupon, Microsoft Technology Centre, Google and several others. Live projects have included a video...

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Entry Requirements

Standard Entry Requirements The course is designed for graduates of any discipline who wish to become marketers. Normally a second class honours degree or above in marketing, communications, or a business related field, or an overseas equivalent, or a proe prograItemalue+oSn++???A????#? ?+???????????????????????????????????+S?++??????,???@#iItem????????????????? ?????????????????????????????????????????{?????W?????????W???W????{*?W?W??????????????A???A???????A?A???A??????A????A???A???????A?????????????????????????????????????????????????{?????????????t?$????????????????????????????A???A??????A?A???A????@????????????????????????????????????+S++??A????#? ?+???@?????????????????????????????????????????????????????????????????????????????[????????õ???????????????????????A??@??@??????@???@???@?{?{?{????? ??{??????????????{?????W????WValu?????????W?? ??????????????? ?????????????????????

Standard Entry Requirements The course is designed for graduates of any discipline who wish to become marketers. Normally a second class honours degree or above in marketing, communications, or a business related field, or an overseas equivalent, or a proe prograItemalue+oSn++???A????#?...

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