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E-Business

International Career Institute

  • Online Location

  • Any Time Start Date

  • 24 week Duration

  • Flexible Study Mode

  • £798.00 Course Fee

Send an Enquiry

Course Description

This course develops the skills necessary for developing and managing an e-business or e-commerce department of a larger business. Developed by leading e-Business leaders, it covers a range of topics that will ensure your career in e-business has a strong foundation.

This course develops the skills necessary for developing and managing an e-business or e-commerce department of a larger business. Developed by leading e-Business leaders, it covers a range of topics that will ensure your career in e-business has a strong foundation.

Course Content

1 Understanding e-Business

  • What is e-business?
  • What are the benefits?
  • Creating additional revenue
  • Reaching more customers and markets
  • Improving marketing and promotions
  • Meet the needs and expectations of customers
  • Making it easier for people to do business with you
  • Getting started

2 Planning

  • Researching the opportunities
  • Customer relationship management
  • Distribution and logistics
  • Exporting
  • Marketing and promotion
  • Key issues to consider
  • Security
  • Estimating budgets
  • Identifying the target audience
  • Writing an e-business plan

3 Building

  • Website concepts
  • The Database
  • Getting a website name
  • Choosing and preparing web content
  • Marketing and your website
  • The look and feel
  • E-commerce – selling on your website
  • Developing the website
  • Writing the development brief
  • Selecting the web developer
  • What to look for in a developer

4 Protecting

  • About Protecting & Security
  • What part of my business is at risk?
  • What are the sources of threats to my business

5 Managing

  • Maintaining e-business systems
    • Website content maintenance
    • Quality assurance
    • Making improvements
    • Technical maintenance
  • Legal issues: Privacy laws, Defamation, Taxation, conditions, Intellectual property, Copyright, Trademarks, Confidential information, Jurisdiction, Spam and ethical e-marketing
  • Promoting your website
    • Developing a promotional strategy
    • registering with search engines
    • Helping search engines find your website
    • Advertising your website
  • Budgeting for maintenance

6 Improving

  • About Improving
  • Evaluating your e-business
  • Procurement over the Internet
  • Managing the supply chain and logistics
  • Putting your catalogue online
  • E-marketplaces
  • Exporting

1 Understanding e-Business

  • What is e-business?
  • What are the benefits?
  • Creating additional revenue
  • Reaching more customers and markets
  • Improving marketing and promotions
  • Meet the needs and expectations of customers
  • Making it easier for people to do business with you
  • Getting started

2 Planning

  • Researching the opportunities
  • Customer relationship management
  • Distribution and logistics
  • Exporting
  • Marketing and promotion
  • Key issues to consider
  • Security
  • Estimating budgets
  • Identifying the target audience
  • Writing an e-business plan

3 Building

  • Website concepts
  • The Database
  • Getting a website name
  • Choosing and preparing web content
  • Marketing and your website
  • The look and feel
  • E-commerce – selling on your website
  • Developing the website
  • Writing the development brief
  • Selecting the web developer
  • What to look for in a developer

4 Protecting

  • About Protecting & Security
  • What part of my business is at risk?
  • What are the sources of threats to my business

5 Managing

  • Maintaining e-business systems
    • Website content maintenance
    • Quality assurance
    • Making improvements
    • Technical maintenance
  • Legal issues: Privacy laws, Defamation, Taxation, conditions, Intellectual property, Copyright, Trademarks, Confidential information, Jurisdiction, Spam and ethical e-marketing
  • Promoting your website
    • Developing a promotional strategy
    • registering with search engines
    • Helping search engines find your website
    • Advertising your website
  • Budgeting for maintenance

6 Improving

  • About Improving
  • Evaluating your e-business
  • Procurement over the Internet
  • Managing the supply chain and logistics
  • Putting your catalogue online
  • E-marketplaces
  • Exporting

Available Dates

Location Start Date Price  

Online

Flexible, 24 week

Any Time

£798.00

Send Enquiry

Entry Requirements

There are no prerequisites to enrol in the course.

There are no prerequisites to enrol in the course.

Assessment Methods

At the end of certain modules, you will be assessed via project-based or written assessment tasks. You are to submit these assessments to your tutor who will mark and return your submissions. You will find the submission link on the course page. The process is repeated until you have completed all the assessment tasks.

At the end of certain modules, you will be assessed via project-based or written assessment tasks. You are to submit these assessments to your tutor who will mark and return your submissions. You will find the submission link on the course page. The process is repeated until you have completed all the assessment tasks.

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