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Course Description

  • The growth of direct marketing
  • The role of data
  • Direct-response media
  • The tasks of personal selling
  • The role of social media inpersonal selling
  • Strategic account management

  • The growth of direct marketing
  • The role of data
  • Direct-response media
  • The tasks of personal selling
  • The role of social media inpersonal selling
  • Strategic account management

Additional Information

Target audience

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.
  • Those who wish to understand how brands create communications and engage audiences in brand conversations.
  • Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
  • Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Learning outcomes

Upon completion of this course, you will be able to understand:

  • Key characteristics of direct marketing.
  • Different methods used to implement direct marketing.
  • The significance of the database and Big Data in direct marketing and different direct-response media.
  • Different types, roles and tasks of personal selling.
  • The role and evolution of social media withinpersonal selling.
  • Characteristics of strategic account management.

Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third-sector organisations...

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