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This programme explores the impact of digital technologies on management styles and structures within the creative and cultural industries and the opportunities presented that enable individual creative practitioners to ?be an artist? andor to set up a cultural enterprise. The impact of such technology on the management of cultural businesses, the perceived barriers and the ways in which new media can be used as a positive factor are examined using case studies. The four programmes, Cultural Management, Event and Conference Management, Museum and Heritage Management and Music Management and Promotion all share three core modules which equip students with an understanding of the necessary cultural business knowledge and business development skills and encourage students to consider entrepreneurialism in this context. The module Organisational Management sets out the theories and practices of management as they apply at the organisational level. From the starting point of students? own observations this module takes management theory and tests it against real world examples from cultural organisations around the world.

This programme explores the impact of digital technologies on management styles and structures within the creative and cultural industries and the opportunities presented that enable individual creative practitioners to ?be an artist? andor to set up a cultural enterprise. The impact of such technology on the management of cultural businesses, the perceived barriers and the ways in which new...

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