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Consumer Psychology with Business

Bangor University

Course Description

The programme is delivered by schools which enjoy an international reputation in their field. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today?s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas? In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, ,which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review. Consumer Psychology and Business Course Structure Cognitive neuroscience and the visual arts This module will link recent findings from cognitive neuroscience to the understanding and appreciation of visual art. The module will address how knowledge of visual perception, attention, memory, social expression and emotion can all be used to provide insight into how visual art, both fine and applied art communicates its message to us, as viewers. The module will also address how knowledge of the brain and its control over behaviour can assist in creating more effective commercial art, especially print advertisement and package label design. Consumer and Applied Psychology This module examines some non-traditional career paths available to individuals with a degree in psychology. Through structured examinations, students will learn a range of scientific and real-world skills (such as research techniques, problem formulation, branding, profiling, experimental design, problem solving, qualitative-research, brainstorming, etc). The main focus will be consumer psychology (marketingbusiness) however, other areas of applied psychology may also be examined (e.g., organisational psychology, personality psychology). Marketing Strategy This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations. Corporate Strategy This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems. Issues in Quantitative and Qualitative Analysis This module provides students with an understanding of the background, issues and controversies surrounding some of the methodologies and statistics used to accomplish research objectives. Communicating Research in Psychology This module is an introduction to communicating research in psychology. It takes the form of group-focused practical work, consolidated by short lectures associated with specific aspects of communication in psychology. Written, graphic and oral forms of communication in psychology will be covered during the course. Advanced Statistics This module focuses on the statistical techniques that are used in studying psychology, and provides some of the basic skills needed to read about and conduct research in the discipline Proposal (Psychological Research) In this module students will prepare a research proposal and work out practical methods for conducting the research. The goal of this module is to f

The programme is delivered by schools which enjoy an international reputation in their field. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today?s successful businesses and organisations need highly trained people who can help them understand their consumers and...

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