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Cert HE Music Business and Entrepreneurship

Institute of Contemporary Music Performance

  • September, 2020 Start Date

  • 1 year Duration

  • Full Time Study Mode

  • £7500.00 Course Fee

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Course Description

The highly practical Cert HE Music Business and Entrepreneurship is the first music business degree in the UK to give equal weighting to the concept of ‘entrepreneurship’. This groundbreaking programme promotes enterprise and innovation across all three years, and will see you work on real-world industry projects, all with the aim of encouraging your natural creativity and entrepreneurial spirit.

The BA (Hons) Music Business and Entrepreneurship course is perfect for those wanting to establish a multi-skilled, entrepreneurial career within the music and wider creative industries, and will provide you with the tools, opportunities and experience you need to develop and launch your music business career. 

You’ll learn a wide range of management, business and creative skills in small, personalised learning groups, and will be taught by established music industry executives whose aim is to help you maximise the creative and commercial potential of the artist–business relationship. The encouragement of collaboration at ICMP will see you work in partnership with fellow student musicians from the college’s talent pool, promoting them as creative artists as part of your course content.

You’ll discover every aspect of the music business first-hand through sessions with special music industry guest visitors, attendance at music conferences as delegates, and via networking events as part of our connection and partnership with the professional community at London’s Tileyard Studios.

ICMP’s unique and innovative programme has been developed and designed courtesy of a high level of consultation from the music business, with ongoing external feedback provided by global music organisations such as Island Records, Warner/Chappell Music, Live Nation, PRS for Music, Music Week, BMG Rights, Music Managers Forum, Spotify, Brace Yourself PR and many more.

Upon completion, you’ll have learnt to critically assess new business opportunities and practices, will have gained the ability to undertake and manage a variety of different music projects, will be confident at communicating both orally and in writing, and will have developed a toolkit of ICT skills for application in the wider business environment. You’ll be experienced at working both independently and as part of a team, and will possess the ability to organise, identify problems, exercise initiative, select and implement effective solutions, and meet strict deadlines and targets.

The highly practical Cert HE Music Business and Entrepreneurship is the first music business degree in the UK to give equal weighting to the concept of ‘entrepreneurship’. This groundbreaking programme promotes enterprise and innovation across all three years, and will see you work on real-world industry projects, all with the aim of encouraging your natural creativity and...

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Course Content

During the year, you’ll be introduced to the full range of topics concerning music business and entrepreneurship, and will develop a solid base from which to build your future learning. You’ll gain a good grasp of the music industry landscape and structure, while also studying its historical context. Music marketing and promotional strategies will be explored from an entrepreneurial viewpoint, and you’ll learn about the live music industry by creating an international tour book for an artist. You’ll complete your first year with a strong understanding of what it takes to manage a creative individual, both personally and professionally.

PRINCIPLES OF ENTREPRENEURSHIP AND MARKETING

MUSIC INDUSTRY STRUCTURE

INTRODUCTION TO THE LIVE INDUSTRY

THE MUSIC BUSINESS: A CONCISE HISTORY

THE EVOLVING MUSIC LANDSCAPE

PROMOTIONAL STRATEGIES

During the year, you’ll be introduced to the full range of topics concerning music business and entrepreneurship, and will develop a solid base from which to build your future learning. You’ll gain a good grasp of the music industry landscape and structure, while also studying its historical context. Music marketing and promotional strategies will be explored from an...

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Available Dates

Location Start Date Price  

Classroom

Dyne Road

Full Time, 1 year

September, 2020

£7500.00

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Entry Requirements

Applicants will typically have A Levels, BTEC Diploma or Extended Diploma, or International Baccalaureate equivalent to 48 UCAS points, or an ICMP Higher Diploma.

In addition, you should hold a GCSE Grade C or 4 or above in English and Maths, or suitable equivalent, such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy.

We also welcome applications from mature applicants who may have no formal qualifications but can demonstrate their suitability for study through appropriate skills and experience.

International students will typically hold a relevant equivalent qualification – please check your qualification with our Admissions Team. In addition, you should hold a relevant English language qualification equivalent to CEFR Level B2.

Applicants will typically have A Levels, BTEC Diploma or Extended Diploma, or International Baccalaureate equivalent to 48 UCAS points, or an ICMP Higher Diploma. In addition, you should hold a GCSE Grade C or 4 or above in English and Maths, or suitable equivalent, such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy. We also welcome applications from...

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Assessment Methods

Assessment activities will include, but not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.

Assessment activities will include, but not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.

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