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BSc in Psychology of Fashion (Full Time)

University of the Arts London

Bachelor Degree , Fashion

Course Description

BSc (Hons) Psychology of Fashion, breaks new ground by applying psychological science in the context of fashion to enable an evidence-based understanding of human behaviour across the broad spectrum of the fashion industry. 

What to expect 

  • The scientific discipline of psychology equips graduates with an extremely rich and diverse portfolio of skills and knowledge that gives them a distinct edge in the employment and entrepreneurial markets of fashion and related industries. 

  • Students will use their understanding of human behaviour to make predictions, with the aim of addressing real world problems across fashion and fashion business. 

  • Membership of the British Psychological Society will broaden your appreciation of your subject and help you keep abreast of new developments. This will help to equip students with the key contacts and skills needed to succeed in industry after graduation or to progress onto postgraduate study.  

BSc (Hons) Psychology of Fashion, breaks new ground by applying psychological science in the context of fashion to enable an evidence-based understanding of human behaviour across the broad spectrum of the fashion industry.  What to expect  The scientific discipline of psychology equips graduates with an extremely rich and diverse portfolio of...

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Course Content

The units you will study in Year 1 are as follows: 

The Introduction to Psychology of Fashion unit will orientate you to the practices and knowledge base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development.?? 

The Applications of Psychology in Fashion unit will consider how the application of psychology can make a positive difference in the fashion industries in general and in fashion business in particular. You will study theories and concepts from the core areas of psychology including individual differences, biological, cognitive, emotional, social, lifespan psychology, and discuss their application to develop solutions to real life issues in fashion. 

Philosophy and Ethics in Research unit acknowledges the study and application of ethics is a fundamental component of any psychology programme. You will learn the fundamental elements of conducting research with human participants from philosophical and ethical perspectives.  

The Better Lives unit will provide you with a solid understanding of LCF’s core values and how they connect to your practice. As part of this unit, you will explore diversity, social responsibility and sustainability. Themes which you will then apply to a selected project. This unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit Better Lives. 

The Collaborative Project unit introduces you to the research skills needed to understand human behaviour within the context of fashion and business. This unit will allow you to work collaboratively to identify an area of fashion business that interests you and to investigate the links between your chosen topic and psychology.??This will allow you to consolidate the knowledge and skills that you have already acquired, allow you to conduct research, and develop working relationships that are essential for employability. 

The units you will study in Year 2 are as follows: 

Cognition in Design and Innovation unit looks at the influence of cognitive processes on design and innovation using the concept of design thinking, which applies empathy and creativity to generate potential solutions to a given problem. You will gain an understanding of how the processes and methods used in design to solve problems can lead to enhanced design practice and improved communication with designers. 

The Fashion and Wellbeing unit is concerned with the concepts and theories of psychological wellbeing as applied in the context of fashion. It explores individual, societal and global issues including identity and body image, appearance and judgement, fashion and the environment, and the impact of technology.  

The Fashion & Identity unit will be able to study a Cultural and Historical Studies option of your choice that will broaden and deepen your learning of areas relating to your interests in your chosen field.  

The Consumer Psychology unit introduces you to concepts of consumer behaviour and psychology through investigation of how and why we buy fashion goods and services. You will investigate how consumer identity is formed, and develop your understanding of fashion psychographics and cross-cultural values and how these may inform fashion marketing practices. You will apply market research methods and evaluate consumer behaviour in different parts of the world. 

In the Consultancy Project, you will learn to develop practical analysis skills through designing an investigation, collecting, exploring, analysing and interpreting data appropriately using Statistical Package for the Social Sciences (SPSS), or qualitative methods of analysis and interpretation. You will then carry out and write up a negotiated consultancy project in the context of fashion business. 

The units you will study in Year 3 are as follows: 

In Future Thinking unit,you will apply the knowledge and skills from Years 1 and 2 to critically appraise current fashion business in the context of product development and marketing, including cost-benefit analysis, affordances and the human/technology interface.  

Social Sustainability and Business Psychology unit explores how human resources need to be sustained and used effectively in the same way as other tangible and intangible organisational resources. You will examine the links between employee psychological wellbeing and motivation, productivity and innovation.  

The Final Major Project is a major piece of work and the culmination of your degree. It provides you with the opportunity to demonstrate the knowledge and skills acquired through your work on the course.  

The BSc (Hons) Psychology of Fashion offers a large and novel panel of learning and teaching methods. Students are assessed using an innovative panel of assessments, which have been chosen to fit with the industry, marketing and psychology requirements. 

The units you will study in Year 1 are as follows:  The Introduction to Psychology of Fashion unit will orientate you to the practices and knowledge base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self...

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Entry Requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • Three A Level Passes at Grade B or above (preferred subjects include Sociology, Biology, Mathematics, English, Philosophy, Economics, Politics, Business Studies and Psychology (please note, Psychology A level needs to be passed at C or above)).
  • Distinction, Distinction, Merit at BTEC Extended Diploma (preferred subjects Art & Design);
  • Distinction Foundation Diploma in Art and Design;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 120 new UCAS tariff points from the Access to HE Diploma;
  • 120 new UCAS tariff points (equivalent to 300 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • equivalent EU or non-EU qualifications;
  • or 25 IB points;
  • and Six GCSE passes at grade A*-C or grade 9-4, including Maths and English.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking.

The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. Three A Level Passes at Grade B or above (preferred subjects include Sociology, Biology, Mathematics, English, Philosophy, Economics, Politics, Business Studies and Psychology (please note, Psychology A level needs to be passed at...

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Assessment Methods

The following assessment methods are employed to support the integrated aims of the course outcomes:

  • Written assessments encompassing the following: essay, critical review, magazine article, individual project report, reflective statement.
  • Practical tests in applying quantitative and qualitative data analysis software.
  • Presentations: individual and group.
  • Time-constrained examinations.

The following assessment methods are employed to support the integrated aims of the course outcomes: Written assessments encompassing the following: essay, critical review, magazine article, individual project report, reflective statement. Practical tests in applying quantitative and qualitative data analysis software. Presentations: individual and...

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Additional Information

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021