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Course Description

Aberystwyth University's BSc in Marketing is an exciting and dynamic course that combines elements of  marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

  • Our programmes are accredited by the Chartered Institute of Marketing (CIM).
  • On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas.
  • Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand.
  • Taught by experts who are leading in the Marketing sector and research.
  • We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.

Aberystwyth University's BSc in Marketing is an exciting and dynamic course that combines elements of  marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the...

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Course Content

In the first year you may discover:

  • Fundamental principles of marketing;
  • Marketing in a business context;
  • Management;
  • Finance;
  • Tourism.

In the second year you may explore:

  • The production of campaigns;
  • Strategic marketing;
  • Consumer behaviour;
  • Management research methods;
  • Branding;
  • Business to Business marketing;
  • Customer relationship management;
  • Human resource management.

In the third year you may study: 

  • Marketing Communications;
  • The nature and importance of international marketing and global brand awareness;
  • Qualitative and Quantitative analysis of marketing situations;
  • Formulation of effective marketing plans;
  • And undertake a compulsory independent research project.

In the first year you may discover: Fundamental principles of marketing; Marketing in a business context; Management; Finance; Tourism. In the second year you may explore: The production of campaigns; Strategic marketing; Consumer...

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Entry Requirements

UCAS Tariff 96 - 120

A Levels BBB-CCC

GCSE requirements (minimum grade C/4):
English or Welsh and Mathematics

BTEC National Diploma:
DDM-MMM

International Baccalaureate:
30-26

European Baccalaureate:
75%-65% overall

UCAS Tariff 96 - 120 A Levels BBB-CCC GCSE requirements (minimum grade C/4): English or Welsh and Mathematics BTEC National Diploma: DDM-MMM International Baccalaureate: 30-26 European Baccalaureate:

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Assessment Methods

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.