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BSc in Accounting & Finance with Marketing (Full Time)

Aberystwyth University

Bachelor Degree , Accounting And Finance

Course Description

If you're interested in a subject that is exciting, dynamic and one that will combine elements of consumer behavior, psychology, management, human resources and culture, then the Accounting and Finance with Marketing degree at Aberystwyth University is the course for you. Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) gateway centre, which means you could gain exemptions to the modules that the CIM offers.  The Accounting and Finance component of this degree is also accredited by various professional bodies which include the Association of Chartered Certified Accountants (ACCA), The Chartered Institute of Management Accountants (CIMA), Institute of Chartered Accountants in England and Wales. 

  • The Marketing component of this degree allows you to explore the changing use of information technology and digital media for marketing purposes in a creative and innovative way. In addition, the range of marketing modules that are on offer enables you to discover the multidisciplinary understanding of marketing which employers increasingly demand. 
  • Across the two subject areas (Accounting/ Finance and Marketing) you will be taught by experts who have experience and knowledge of the specialist areas at an industry level. 
  • The Accounting and Finance component of this course will focus on developing your skills and knowledge in financial measurement and disclosure has on cash-flow, internal policy, and management systems. This will enlighten your understanding of how financial data may be used in order to inform and influence managers, investors and decision makers and how the presentation of financial information can impact on the longevity (and profitability/ sustainability) of a company or public sector organisation. 
  • This programme will help fast-track your accountancy career by giving you exemptions from key professional examinations which make you more appealing to future employers. 

If you're interested in a subject that is exciting, dynamic and one that will combine elements of consumer behavior, psychology, management, human resources and culture, then the Accounting and Finance with Marketing degree at Aberystwyth University is the course for you. Aberystwyth Business School is an accredited Chartered Institute of Marketing (CIM) gateway centre, which...

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Course Content

In your first year you will discover:

  • The three key areas of Financial Accounting, Management Accounting and Financial Management;
  • Fundamental principles of marketing; 
  • Marketing in a business context; 
  • Quantitative techniques and the use of specialist statistical software.

In your second year you will explore:

  • Investment analysis;
  • The production of campaigns; 
  • Portfolio selection and risk management;
  • The specific rules and practices of accounting in fields such as audit and taxation;
  • Strategic marketing; 
  • Branding; 
  • Business to Business Marketing; 
  • Customer Relationship Management; 
  • Human Resource Management; 
  • Corporate governance;
  • Financial and management accounting;
  • Business Law.

In your final year you will study:

  • Trends in management accounting;
  • Financial accounting and corporate finance;
  • Marketing Communications; 
  • The nature and importance of international marketing and global brand awareness; 
  • Qualitative and Quantitative analysis of marketing situations; 
  • Options to focus on auditing, taxation or financial statement analysis;
  • Formulation of effective marketing plans;

In your first year you will discover: The three key areas of Financial Accounting, Management Accounting and Financial Management; Fundamental principles of marketing;  Marketing in a business context;  Quantitative techniques and the use of specialist statistical software. In your second...

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Entry Requirements

UCAS Tariff 96 - 120

A Levels BBB-CCC

GCSE requirements (minimum grade C/4):
English or Welsh and Mathematics

BTEC National Diploma:
DDM-MMM

International Baccalaureate:
30-26

European Baccalaureate:
75%-65% overall

UCAS Tariff 96 - 120 A Levels BBB-CCC GCSE requirements (minimum grade C/4): English or Welsh and Mathematics BTEC National Diploma: DDM-MMM International Baccalaureate: 30-26 European Baccalaureate:

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Assessment Methods

  • Examinations;
  • Assessed essays;
  • Reports;
  • Projects;
  • Presentations;
  • Coursework.
  • You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice.

Examinations; Assessed essays; Reports; Projects; Presentations; Coursework. You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help...

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