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Course Description

Successful branding adds value to the underlying product or service and can be a major part of creating and sustaining competitive advantage. So managers with a strong brand development skills are highly sought after. This course has been developed to help develop the Brand Managers of the future. It is primarily targeted at students who have already developed skills in Marketing and wish to deepen their knowledge by developing a specialism in Brand Development. Whilst theoretically robust with an emphasis on applied critical thinking and analysis, this unique Master's course is grounded in real world issues. Throughout the course, extensive use is made of real world brand development and management scenarios and problems. The focus of this course is the development of the applied brand leaders of tomorrow.

Successful branding adds value to the underlying product or service and can be a major part of creating and sustaining competitive advantage. So managers with a strong brand development skills are highly sought after. This course has been developed to help develop the Brand Managers of the future. It is primarily targeted at students who have already developed skills in Marketing and wish to...

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