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Marketing with Enterprise and Entrepreneurship

London South Bank University

  • September, 2020 Start Date

  • 3 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

Are you fascinated by what it takes to build businesses? This undergraduate course can help you develop these skills in a marketing context. You'll enhance your knowledge and the self-confidence needed to take business risk and create success through initiative and inspiration – while developing a strong business base with understanding of effective planning techniques and customer value creation.

Are you fascinated by what it takes to build businesses? This undergraduate course can help you develop these skills in a marketing context. You'll enhance your knowledge and the self-confidence needed to take business risk and create success through initiative and inspiration – while developing a strong business base with understanding of effective planning techniques and customer...

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Course Content

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, entrepreneurship and agile operations.

Year 1

  • Principles of marketing
  • Marketing in a digital world
  • Concepts of Management
  • Accounting and Finance for Managers
  • Business economics
  • People and organisations

Year 2

  • The consumer behaviour analyst
  • The communications manager
  • The insight manager
  • The innovation and product manager
  • Entrepreneurial Mind Set Business Discovery and Development
  • Plus one option from across second year business modules

Year 3

Optional placement year in industry

Year 4

  • Lean to Agile Enterprise Operations
  • Funding entrepreneurial projects 
  • Brand management
  • Marketing strategy and planning
  • Marketing project (double)

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, entrepreneurship and agile operations. Year 1 Principles of...

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Available Dates

Location Start Date Price  

Classroom

Southwark Campus

Full Time, 3 years

September, 2020

£9250.00

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Entry Requirements

  • A Level BCC or:
  • BTEC National Diploma DMM or:
  • Access to HE qualifications with 9 Distinctions and 36 Merits or:
  • Equivalent Level 3 qualifications worth 106 UCAS points
  • Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).

We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

A Level BCC or: BTEC National Diploma DMM or: Access to HE qualifications with 9 Distinctions and 36 Merits or: Equivalent Level 3 qualifications worth 106 UCAS points Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above). We welcome equivalent...

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Student Satisfaction

Source: NSS

Overall student satisfaction
64%
of students were satisfied overall
The teaching on my course
61% of students strongly agree that staff are good explaining things
66% of students strongly agree that staff have made the subject interesting
64% of students strongly agree that the course is intellectually stimulating
70% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
84% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
80% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
73% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
75% of students strongly agree that the criteria used in marking have been clear in advance
66% of students strongly agree that the marking and assessment has been fair
34% of students strongly agree that the teedback on their work has been timely
57% of students strongly agree that they have received helpful comments on my work
Academic support
61% of students strongly agree that they have been able to contact staff when they needed to
64% of students strongly agree that they have received sufficient advice and guidance in relation to their course
59% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
55% of students strongly agree that the course is well organised and running smoothly
75% of students strongly agree that the timetable works efficiently for them
56% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
86% of students strongly agree that the IT resources and facilities provided have supported their learning well
91% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
86% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
57% of students strongly agree that they feel part of a community of staff and students
80% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
65% of students strongly agree that they have had the right opportunities to provide feedback on their course
70% of students strongly agree that staff value students’ views and opinions about the course
63% of students strongly agree that it is clear how students’ feedback on the course has been acted on
59% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics

Source: hesa.ac.uk

  • UCAS Points64

  • Employment Rate80%

  • Average Graduate Salary£20000

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