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BA in Marketing with Enterprise and Entrepreneurship (Full Time)

London South Bank University

Bachelor Degree , Marketing

Course Description

Are you fascinated by what it takes to build businesses? This undergraduate course can help you develop these skills in a marketing context. You'll enhance your knowledge and the self-confidence needed to take business risk and create success through initiative and inspiration – while developing a strong business base with understanding of effective planning techniques and customer value creation.

Are you fascinated by what it takes to build businesses? This undergraduate course can help you develop these skills in a marketing context. You'll enhance your knowledge and the self-confidence needed to take business risk and create success through initiative and inspiration – while developing a strong business base with understanding of effective planning techniques and customer...

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Course Content

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, entrepreneurship and agile operations.

Year 1

  • Principles of marketing
  • Marketing in a digital world
  • Concepts of Management
  • Accounting and Finance for Managers
  • Business economics
  • People and organisations

Year 2

  • The consumer behaviour analyst
  • The communications manager
  • The insight manager
  • The innovation and product manager
  • Entrepreneurial Mind Set Business Discovery and Development
  • Plus one option from across second year business modules

Year 3

Optional placement year in industry

Year 4

  • Lean to Agile Enterprise Operations
  • Funding entrepreneurial projects 
  • Brand management
  • Marketing strategy and planning
  • Marketing project (double)

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, entrepreneurship and agile operations. Year 1 Principles of...

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Entry Requirements

  • A Level BCC or:
  • BTEC National Diploma DMM or:
  • Access to HE qualifications with 9 Distinctions and 36 Merits or:
  • Equivalent Level 3 qualifications worth 106 UCAS points
  • Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).

We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

A Level BCC or: BTEC National Diploma DMM or: Access to HE qualifications with 9 Distinctions and 36 Merits or: Equivalent Level 3 qualifications worth 106 UCAS points Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above). We welcome equivalent...

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