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Course Description

What exactly is marketing? It spans the wide area of business concerned with the identification, creation, delivery and communication of customer value. If you’re thinking of a career in marketing, this course provides a broad-base in marketing, with a high degree of practitioner input to ensure exposure to, and experience of, the important emerging trends in the sector.

 

What exactly is marketing? It spans the wide area of business concerned with the identification, creation, delivery and communication of customer value. If you’re thinking of a career in marketing, this course provides a broad-base in marketing, with a high degree of practitioner input to ensure exposure to, and experience of, the important emerging trends in the...

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Course Content

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications and brand management.

Year 1

  • Principles of marketing
  • Marketing in a digital world
  • Concepts of Management
  • Accounting and Finance for Managers
  • Business economics
  • People and organisations

Year 2

  • The consumer behaviour analyst
  • The communications manager
  • The insight manager
  • The innovation and product manager
  • The channel manager
  • Plus one option from across second year business modules

Year 3

Optional placement year in industry (if you choose not to do a placement year, you will take the modules listed below in your third year).

Year 4

  • International marketing
  • Brand management
  • Marketing strategy and planning
  • Marketing project

Plus one option from across third year business modules including either Direct and digital marketing strategy or PR, propaganda and persuasive communications:

  • Direct and digital marketing
  • PR, propaganda and persuasive communications

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications and brand management. Year 1 Principles of marketing Marketing in a...

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Entry Requirements

  • A Level BCC or:
  • BTEC National Diploma DMM or:
  • Access to HE qualifications with 9 Distinctions and 36 Merits or:
  • Equivalent Level 3 qualifications worth 106 UCAS points
  • Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).

We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

A Level BCC or: BTEC National Diploma DMM or: Access to HE qualifications with 9 Distinctions and 36 Merits or: Equivalent Level 3 qualifications worth 106 UCAS points Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above). We welcome equivalent...

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