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Marketing

London South Bank University

  • September, 2020 Start Date

  • 3 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

What exactly is marketing? It spans the wide area of business concerned with the identification, creation, delivery and communication of customer value. If you’re thinking of a career in marketing, this course provides a broad-base in marketing, with a high degree of practitioner input to ensure exposure to, and experience of, the important emerging trends in the sector.

 

What exactly is marketing? It spans the wide area of business concerned with the identification, creation, delivery and communication of customer value. If you’re thinking of a career in marketing, this course provides a broad-base in marketing, with a high degree of practitioner input to ensure exposure to, and experience of, the important emerging trends in the...

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Course Content

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications and brand management.

Year 1

  • Principles of marketing
  • Marketing in a digital world
  • Concepts of Management
  • Accounting and Finance for Managers
  • Business economics
  • People and organisations

Year 2

  • The consumer behaviour analyst
  • The communications manager
  • The insight manager
  • The innovation and product manager
  • The channel manager
  • Plus one option from across second year business modules

Year 3

Optional placement year in industry (if you choose not to do a placement year, you will take the modules listed below in your third year).

Year 4

  • International marketing
  • Brand management
  • Marketing strategy and planning
  • Marketing project

Plus one option from across third year business modules including either Direct and digital marketing strategy or PR, propaganda and persuasive communications:

  • Direct and digital marketing
  • PR, propaganda and persuasive communications

During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications and brand management. Year 1 Principles of marketing Marketing in a...

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Available Dates

Location Start Date Price  

Classroom

Southwark Campus

Full Time, 3 years

September, 2020

£9250.00

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Entry Requirements

  • A Level BCC or:
  • BTEC National Diploma DMM or:
  • Access to HE qualifications with 9 Distinctions and 36 Merits or:
  • Equivalent Level 3 qualifications worth 106 UCAS points
  • Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).

We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.

A Level BCC or: BTEC National Diploma DMM or: Access to HE qualifications with 9 Distinctions and 36 Merits or: Equivalent Level 3 qualifications worth 106 UCAS points Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above). We welcome equivalent...

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Student Satisfaction

Source: NSS

Overall student satisfaction
61%
of students were satisfied overall
The teaching on my course
56% of students strongly agree that staff are good explaining things
61% of students strongly agree that staff have made the subject interesting
61% of students strongly agree that the course is intellectually stimulating
67% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
83% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
78% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
67% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
72% of students strongly agree that the criteria used in marking have been clear in advance
67% of students strongly agree that the marking and assessment has been fair
28% of students strongly agree that the teedback on their work has been timely
50% of students strongly agree that they have received helpful comments on my work
Academic support
61% of students strongly agree that they have been able to contact staff when they needed to
67% of students strongly agree that they have received sufficient advice and guidance in relation to their course
56% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
50% of students strongly agree that the course is well organised and running smoothly
78% of students strongly agree that the timetable works efficiently for them
56% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
89% of students strongly agree that the IT resources and facilities provided have supported their learning well
89% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
83% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
56% of students strongly agree that they feel part of a community of staff and students
78% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
61% of students strongly agree that they have had the right opportunities to provide feedback on their course
72% of students strongly agree that staff value students’ views and opinions about the course
61% of students strongly agree that it is clear how students’ feedback on the course has been acted on
59% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics

Source: hesa.ac.uk

  • UCAS Points64

  • Employment Rate80%

  • Average Graduate Salary£20000

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