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Marketing

Richmond, The American International University in London

  • January, 2020 Start Date

  • 4 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry.

As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.

Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.

Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.

You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our BA Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.

Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic...

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Available Dates

Location Start Date Price  

Classroom

Richmond Hill Campus

Full Time, 4 years

January, 2020

£9250.00

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Classroom

Richmond Hill Campus

Full Time, 4 years

September, 2020

£9250.00

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Entry Requirements

A Level: 96 UCAS points

US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)

International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.

Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English

  • English Language Requirements (Non Native English Speakers)

A Level: 96 UCAS points US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale) International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM. Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English English Language...

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Student Satisfaction

Source: NSS

Overall student satisfaction
77%
of students were satisfied overall
The teaching on my course
77% of students strongly agree that staff are good explaining things
82% of students strongly agree that staff have made the subject interesting
68% of students strongly agree that the course is intellectually stimulating
77% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
77% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
82% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
77% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
82% of students strongly agree that the criteria used in marking have been clear in advance
77% of students strongly agree that the marking and assessment has been fair
73% of students strongly agree that the teedback on their work has been timely
59% of students strongly agree that they have received helpful comments on my work
Academic support
82% of students strongly agree that they have been able to contact staff when they needed to
68% of students strongly agree that they have received sufficient advice and guidance in relation to their course
59% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
59% of students strongly agree that the course is well organised and running smoothly
64% of students strongly agree that the timetable works efficiently for them
59% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
57% of students strongly agree that the IT resources and facilities provided have supported their learning well
91% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
81% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
55% of students strongly agree that they feel part of a community of staff and students
77% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
90% of students strongly agree that they have had the right opportunities to provide feedback on their course
64% of students strongly agree that staff value students’ views and opinions about the course
38% of students strongly agree that it is clear how students’ feedback on the course has been acted on
36% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics

Source: hesa.ac.uk

  • UCAS Points48

  • Employment RateN/A

  • Average Graduate SalaryN/A

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