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BA in International Fashion Business (Full Time)

Coventry University

Bachelor Degree , Fashion

Course Description

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers. The really unique aspect of this new course is that it will be delivered both at Coventry University, Coventry and Coventry University, London, giving students an opportunity to study for 2 years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects such as The Clothes Show Live and ReFreshed UnLtd, which would offer opportunities for students to be involved in marketing and PR for ‘live’ events and real clients before moving to London to study for their final year. Students will study one module at Level 1 and one at Level 2 in London in order to bridge the experience between Coventry and London.

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers. The really unique aspect of this new course is that it will be delivered both at Coventry University, Coventry and Coventry...

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Course Content

  • Year one

Overview

In Year 1 students will be introduced to the global fashion industry and work alongside Fashion design students to gain an understanding of how designers work. Students will learn about old and new technology in the workplace and have the chance to develop a familiarity with common terminology in the fashion world.

Students will be introduced to fashion marketing and will have full access to Worth Global Style Network (WGSN) the global trend authority for fashion and the creative industries. Students can also learn how to develop products for the global consumer. Students can gain an insight into how to future-proof fashion business by looking at the environments in which they operate and how this influences decisions organisations make working on location in London to develop their understanding of market levels to enable them to solve problems.

Modules

  • Into Fashion: Personal Development Planning
  • Introduction to the Global Fashion Industry
  • Introduction to Fashion Marketing
  • Product Development for the Global Consumer
  • Future-proofing for Fashion Business
  • Year two

Overview

In Year 2 students will have the chance to develop their entrepreneurial skills and look at how the very latest innovations can be taken out of laboratories in to the hands of consumers. Students will be introduced to the global buying cycle, sourcing routes and production management, and the relationship of ethics and sustainability to this, all essential skills for future Fashion business managers. Students will undertake ‘live projects’ in London involving networking, digital campaign launches and online marketing strategies.

Modules

  • Future Fashion: Professional Development Planning
  • International Fashion Enterprise
  • Global Campaign Communication Strategies
  • Global Sourcing and Production Management
  • Final year

Overview

In Year 3 students will be encouraged to develop a personal brand that communicates their style, ethics, skills, potential and personality to take them beyond Graduation in to the global Fashion industry. Students will work on ‘live projects’ and competitions and will be able to develop personal projects such as a business launch, fashion event or public relations campaign which will enable them to analyse the effectiveness of their leadership, communication and team working skills in preparation for Graduation.

Throughout the course students will reflect on their skills and experience to learn how to prepare for Graduation to successfully achieve their future ambitions.

Modules

  • Future Proof: Personal Development Planning
  • Future Fashion Innovators
  • Future Fashion Project
  • Marketing Futures

Year one Overview In Year 1 students will be introduced to the global fashion industry and work alongside Fashion design students to gain an understanding of how designers work. Students will learn about old and new technology in the workplace and have the chance to develop a familiarity with common terminology in the...

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Entry Requirements

A Level :- BBC

BTEC :- DMM

IB Diploma :- 29 points

GCSE requirement :- 5 GCSEs at grade A*-C including English and Mathematics or specified equivalents.

A-Levels

A-Level applicants are required to have three? A2 Levels. Coventry University may include AS grades within an offer for certain courses, but we are not able to accept two AS Levels in place of one A2 Level. In some courses it may be necessary for entrants to have passed specific A2 Levels in nominated subjects. Please see the course pages for more information.

Access Diplomas

The Access Diploma to include 30 Level 3 credits at Merit plus GCSE English Language and Mathematics at grade A* – C or specified equivalents.

Coventry University welcomes applicants who have completed, or who are studying, the Access to HE Diploma developed by the Quality Assurance Agency for Higher Education (QAA). Successful completion of the course will require you to gain 60 credits with at least 45 to be achieved at Level 3 (with the remainder at Level 2). In some cases we will require you to have gained Merit or Distinction grades in a number of units or in nominated subjects. For more information on the entry requirements for your chosen course please see the relevant course pages.

BTEC Level 3 Diplomas

The University will accept the BTEC Level 3 Extended Diploma for entry to most courses. In some cases we will require applicants to have studied either certain named modules or a specific named Diploma. The appropriate course page will have full information on the entry requirements. The University also accepts the BTEC Level 3 Subsidiary Diploma and BTEC Level 3 Diploma for entry to degree programmes, provided that they are studied in combination with other qualifications that provide a total volume of study that is equivalent to three A2 Levels. For example, you could be studying a BTEC Level 3 Diploma plus an A2 Level, or a BTEC Level 3 Subsidiary Diploma plus two A2 Levels. Where a specific A2 or BTEC subject is required for entry then you must be offering this as part of your combination of qualifications.

A Level :- BBC BTEC :- DMM IB Diploma :- 29 points GCSE requirement :- 5 GCSEs at grade A*-C including English and Mathematics or specified equivalents. A-Levels A-Level applicants are required to have three? A2 Levels. Coventry University may include...

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