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BA (Hons) Music Business and Entrepreneurship

Institute of Contemporary Music Performance

Bachelor Degree , Music

Course Description

The highly practical BA (Hons) Music Business and Entrepreneurship is the first music business degree in the UK to give equal weighting to the concept of ‘entrepreneurship’. This groundbreaking programme promotes enterprise and innovation across all three years, and will see you work on real-world industry projects, all with the aim of encouraging your natural creativity and entrepreneurial spirit.

The BA (Hons) Music Business and Entrepreneurship course is perfect for those wanting to establish a multi-skilled, entrepreneurial career within the music and wider creative industries, and will provide you with the tools, opportunities and experience you need to develop and launch your music business career. The emphasis on entrepreneurship means you’ll be encouraged and supported to launch and run your own business, with the ability to pitch your ideas as part of NatWest’s Entrepreneur Accelerator programme.

You’ll learn a wide range of management, business and creative skills in small, personalised learning groups, and will be taught by established music industry executives whose aim is to help you maximise the creative and commercial potential of the artist–business relationship. The encouragement of collaboration at ICMP will see you work in partnership with fellow student musicians from the college’s talent pool, promoting them as creative artists as part of your course content.

You’ll discover every aspect of the music business first-hand through sessions with special music industry guest visitors, attendance at music conferences as delegates, and via networking events as part of our connection and partnership with the professional community at London’s Tileyard Studios.

ICMP’s unique and innovative programme has been developed and designed courtesy of a high level of consultation from the music business, with ongoing external feedback provided by global music organisations such as Island Records, Warner/Chappell Music, Live Nation, PRS for Music, Music Week, BMG Rights, Music Managers Forum, Spotify, Brace Yourself PR and many more.

Upon graduation, you’ll have learnt to critically assess new business opportunities and practices, will have gained the ability to undertake and manage a variety of different music projects, will be confident at communicating both orally and in writing, and will have developed a toolkit of ICT skills for application in the wider business environment. You’ll be experienced at working both independently and as part of a team, and will possess the ability to organise, identify problems, exercise initiative, select and implement effective solutions, and meet strict deadlines and targets.

The highly practical BA (Hons) Music Business and Entrepreneurship is the first music business degree in the UK to give equal weighting to the concept of ‘entrepreneurship’. This groundbreaking programme promotes enterprise and innovation across all three years, and will see you work on real-world industry projects, all with the aim of encouraging your natural creativity...

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Course Content

During your first year, you’ll be introduced to the full range of topics concerning music business and entrepreneurship, and will develop a solid base from which to build your future learning. You’ll gain a good grasp of the music industry landscape and structure, while also studying its historical context. Music marketing and promotional strategies will be explored from an entrepreneurial viewpoint, and you’ll learn about the live music industry by creating an international tour book for an artist. You’ll complete your first year with a strong understanding of what it takes to manage a creative individual, both personally and professionally.

PRINCIPLES OF ENTREPRENEURSHIP AND MARKETING

MUSIC INDUSTRY STRUCTURE

INTRODUCTION TO THE LIVE INDUSTRY

THE MUSIC BUSINESS: A CONCISE HISTORY

THE EVOLVING MUSIC LANDSCAPE

PROMOTIONAL STRATEGIES

MANAGING CREATIVITY

Your second year will see you deepen your knowledge of the financial, legal and business principles essential to understanding and managing projects and rights in the industry. You’ll explore music publishing and sync, and will recognise the role a music supervisor plays within the music business. Study of entrepreneurship and innovation continues, and you’ll explore ideas, techniques and skills to begin to develop early-stage ventures. You’ll plan, organise, deliver, promote and monetise your own live events, and will start formulating digital promotional strategies while learning practical skills, such as photo and video editing, presenting and how to pitch business ideas.

BUSINESS AND FINANCE ESSENTIALS

MUSIC PUBLISHING AND SYNCHRONISATION

ENTREPRENEURSHIP AND INNOVATION

DIGITAL STRATEGIES IN THE CREATIVE INDUSTRIES

LIVE EVENT MANAGEMENT

In your final year, you’ll further develop your understanding of what it means to be an artist manager, with modules taught by MBA graduates and successful management professionals. You’ll also gain a detailed understanding of contracts and intellectual property with tuition from specialist music and entertainment lawyers and business mentors. As part of ICMP’s truly unique Business Enterprise Project, you’ll also develop, brand, market, launch and manage your own music business initiative, and with the help of a supervisor, pitch your ideas to NatWest as part of their Entrepreneur Accelerator service. On top of this, you’ll have the opportunity to choose to either explore the practical side of content marketing or complement your academic learning with a period of work experience in the industry.

CRITICAL ISSUES IN MANAGEMENT

STRATEGIC MANAGEMENT

BUSINESS ENTERPRISE PROJECT

MUSIC AND ENTERTAINMENT LAW

CONTENT MARKETING (OPTION)

INDUSTRY EXPERIENCE (OPTION)

During your first year, you’ll be introduced to the full range of topics concerning music business and entrepreneurship, and will develop a solid base from which to build your future learning. You’ll gain a good grasp of the music industry landscape and structure, while also studying its historical context. Music marketing and promotional strategies will be explored from an...

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Entry Requirements

Applicants will typically have A Levels, BTEC Diploma or Extended Diploma, or International Baccalaureate equivalent to 80 UCAS points, or an ICMP Higher Diploma.

In addition, you should hold a GCSE Grade C or 4 or above in English  and Maths, or suitable equivalent, such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy.

We also welcome applications from mature applicants who may have no formal qualifications but can demonstrate their suitability for study through appropriate skills and experience.

International students will typically hold a relevant equivalent qualification – please check your qualification with our Admissions Team. In addition, you should hold a relevant English language qualification equivalent to CEFR Level B2.

Applicants will typically have A Levels, BTEC Diploma or Extended Diploma, or International Baccalaureate equivalent to 80 UCAS points, or an ICMP Higher Diploma. In addition, you should hold a GCSE Grade C or 4 or above in English  and Maths, or suitable equivalent, such as Level 2 Key Skills, Functional Skills or Adult Literacy/Numeracy. We also welcome...

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Assessment Methods

Assessment activities will include, but not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.

Assessment activities will include, but not be limited to, student presentations, portfolios, individual and group projects, case studies, written examination papers, aural examinations, coursework, group problem solving, reflective journals, self and peer assessments.