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BA in Fashion Visual Merchandising and Branding (Full Time)

University of the Arts London

Bachelor Degree , Fashion

Course Description

BA (Hons) Fashion Visual Merchandising and Branding equips students for the industry by reflecting the current demands through a contemporary curriculum. Today’s marketplace requires multidisciplinary visual merchandising and branding experience and students will master a wide array of design skills that include all aspects of visual retail display and fashion spaces.  

What to expect 

  • Students develop expertise in visual merchandising, digital visual merchandising, spatial design and branding practices through a curriculum that explores the design process from conceptualisation through fabrication. 

  • The course covers trend research, design development, store design and online visual merchandising which will give students the necessary understanding and professional skills to become confident visual merchandisers across an omni-channel environment. 

  • The strategic contribution of visual merchandising and branding to the long-term development of a retail business is emphasised by studying internationalism, sustainability, innovation, strategy and entrepreneurship.  

  • National and international professionals interact with the course on projects, as visiting speakers, and through industrial visits. 

BA (Hons) Fashion Visual Merchandising and Branding equips students for the industry by reflecting the current demands through a contemporary curriculum. Today’s marketplace requires multidisciplinary visual merchandising and branding experience and students will master a wide array of design skills that include all aspects of visual retail display...

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Course Content

The units you will study in Year 1, Stage 1, Level 4 are as follows:

• Introduction to Visual Merchandising & Branding; 20 credits
• Principles of Fashion Visual Merchandising; 20 credits
• Fashion Branding for the Physical Environment; 20 credits
• Fashion Cultures and Histories; 20 credits
• Better Lives; 20 credits
• Fashion Branding for the Digital Environment; 20 credits

The units you will study in Year 2, Stage 2, Level 5 are as follows:
• Cultural and Historical Studies option; 20 credits
• Consumer Insight for Visual Brand Communications; 40 credits
• Brand Development: Fashion Store Design; 40 credits
• Work Experience Based Learning; 20 credits
The units you will study in Year 3, Stage 3, Level 6 are as follows:
• Futures and Innovation; 20 credits
• Fashion Visual Merchandising and Branding Strategy; 40 credits
• Final Major Project; 60 credits

A 20-credit unit is approximately equivalent to 200 hours of learning time, which includes a mixture of taught time, independent study and assessment.

The units you will study in Year 1, Stage 1, Level 4 are as follows: • Introduction to Visual Merchandising & Branding; 20 credits • Principles of Fashion Visual Merchandising; 20 credits • Fashion Branding for the Physical Environment; 20 credits • Fashion Cultures and Histories; 20 credits • Better Lives; 20...

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Entry Requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above (preferred subjects include English, Maths, Art, Business Studies, Media Studies and Languages);
  • Merit, Merit, Merit at BTEC Extended Diploma;
  • Merit at Foundation Diploma in Art and Design;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 96 new UCAS tariff points from the Access to HE Diploma;
  • 96 new UCAS tariff points (equivalent to 220 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma
  • and Six GCSE passes at grade A*-C or grade 9-4, with a grade C or 4 for Maths.

Entry to this course will also be determined by assessment of your portfolio.

The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. A Level Passes at Grade C or above (preferred subjects include English, Maths, Art, Business Studies, Media Studies and Languages); Merit, Merit, Merit at BTEC Extended Diploma; Merit at Foundation Diploma in...

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Assessment Methods

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

Additional Information

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021