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Fashion Visual Merchandising and Branding

University of the Arts London

  • September, 2020 Start Date

  • 3 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

BA (Hons) Fashion Visual Merchandising and Branding equips students for the industry by reflecting the current demands through a contemporary curriculum. Today’s marketplace requires multidisciplinary visual merchandising and branding experience and students will master a wide array of design skills that include all aspects of visual retail display and fashion spaces.  

What to expect 

  • Students develop expertise in visual merchandising, digital visual merchandising, spatial design and branding practices through a curriculum that explores the design process from conceptualisation through fabrication. 

  • The course covers trend research, design development, store design and online visual merchandising which will give students the necessary understanding and professional skills to become confident visual merchandisers across an omni-channel environment. 

  • The strategic contribution of visual merchandising and branding to the long-term development of a retail business is emphasised by studying internationalism, sustainability, innovation, strategy and entrepreneurship.  

  • National and international professionals interact with the course on projects, as visiting speakers, and through industrial visits. 

BA (Hons) Fashion Visual Merchandising and Branding equips students for the industry by reflecting the current demands through a contemporary curriculum. Today’s marketplace requires multidisciplinary visual merchandising and branding experience and students will master a wide array of design skills that include all aspects of visual retail display...

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Course Content

The units you will study in Year 1, Stage 1, Level 4 are as follows:

• Introduction to Visual Merchandising & Branding; 20 credits
• Principles of Fashion Visual Merchandising; 20 credits
• Fashion Branding for the Physical Environment; 20 credits
• Fashion Cultures and Histories; 20 credits
• Better Lives; 20 credits
• Fashion Branding for the Digital Environment; 20 credits

The units you will study in Year 2, Stage 2, Level 5 are as follows:
• Cultural and Historical Studies option; 20 credits
• Consumer Insight for Visual Brand Communications; 40 credits
• Brand Development: Fashion Store Design; 40 credits
• Work Experience Based Learning; 20 credits
The units you will study in Year 3, Stage 3, Level 6 are as follows:
• Futures and Innovation; 20 credits
• Fashion Visual Merchandising and Branding Strategy; 40 credits
• Final Major Project; 60 credits

A 20-credit unit is approximately equivalent to 200 hours of learning time, which includes a mixture of taught time, independent study and assessment.

The units you will study in Year 1, Stage 1, Level 4 are as follows: • Introduction to Visual Merchandising & Branding; 20 credits • Principles of Fashion Visual Merchandising; 20 credits • Fashion Branding for the Physical Environment; 20 credits • Fashion Cultures and Histories; 20 credits • Better Lives; 20...

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Available Dates

Location Start Date Price  

Classroom

London College of Communication

Full Time, 3 years

September, 2020

£9250.00

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Entry Requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above (preferred subjects include English, Maths, Art, Business Studies, Media Studies and Languages);
  • Merit, Merit, Merit at BTEC Extended Diploma;
  • Merit at Foundation Diploma in Art and Design;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 96 new UCAS tariff points from the Access to HE Diploma;
  • 96 new UCAS tariff points (equivalent to 220 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma
  • and Six GCSE passes at grade A*-C or grade 9-4, with a grade C or 4 for Maths.

Entry to this course will also be determined by assessment of your portfolio.

The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. A Level Passes at Grade C or above (preferred subjects include English, Maths, Art, Business Studies, Media Studies and Languages); Merit, Merit, Merit at BTEC Extended Diploma; Merit at Foundation Diploma in...

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Assessment Methods

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

Additional Information

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Student Satisfaction

Source: NSS

Overall student satisfaction
81%
of students were satisfied overall
The teaching on my course
81% of students strongly agree that staff are good explaining things
94% of students strongly agree that staff have made the subject interesting
81% of students strongly agree that the course is intellectually stimulating
88% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
94% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
97% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
90% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
69% of students strongly agree that the criteria used in marking have been clear in advance
72% of students strongly agree that the marking and assessment has been fair
94% of students strongly agree that the teedback on their work has been timely
84% of students strongly agree that they have received helpful comments on my work
Academic support
84% of students strongly agree that they have been able to contact staff when they needed to
88% of students strongly agree that they have received sufficient advice and guidance in relation to their course
88% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
59% of students strongly agree that the course is well organised and running smoothly
88% of students strongly agree that the timetable works efficiently for them
81% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
81% of students strongly agree that the IT resources and facilities provided have supported their learning well
94% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
84% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
72% of students strongly agree that they feel part of a community of staff and students
84% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
88% of students strongly agree that they have had the right opportunities to provide feedback on their course
78% of students strongly agree that staff value students’ views and opinions about the course
81% of students strongly agree that it is clear how students’ feedback on the course has been acted on
62% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics

Source: hesa.ac.uk

  • UCAS Points80

  • Employment Rate100%

  • Average Graduate Salary£19000

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