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Fashion Public Relations and Communication

University of the Arts London

  • September, 2020 Start Date

  • 3 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

BA (Hons) Fashion Public Relations and Communication will equip students with the necessary knowledge and skills to develop a career in public relations within the fashion industry; by positioning, launching and promoting brands to global audiences. Students will graduate with an excellent understanding of the fashion industry, the evolving media landscape and will bring cultural awareness to their profession. 

What to expect 

  • Content is delivered via lectures, seminars and workshops, which are structured to allow for part-time work and work experience opportunities alongside studies. 

  • Additional technical workshops are made available to all students, including InDesign, Photoshop, styling and moving image. Language support and Academic support is available to all students to help support their academic development.  

  • Students will participate in cross-course collaborative units to experience content beyond their discipline and to collaborate with new students. 

  • You will explore fashion communication in a theoretical, cultural, social and business context as part of the Fashion Cultures and Histories units. 

BA (Hons) Fashion Public Relations and Communication will equip students with the necessary knowledge and skills to develop a career in public relations within the fashion industry; by positioning, launching and promoting brands to global audiences. Students will graduate with an excellent understanding of the fashion industry, the evolving media landscape and will bring cultural awareness to...

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Course Content

Year One 

The first year of the course allows students to familiarise with the key components of fashion communications and introduces them to the global media landscape. All modules are compulsory and in addition to core units, students are provided with technical and academic support to enhance their creative competency and research skills.  

Students will complete year 1 with the necessary skills, networks and knowledge to progress into their second year.  

  • Introduction to Fashion Communication – This unit aims to introduce you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. 

  • Fashion Cultures and Histories – Here you will be introduced to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay.  

  • PR & Branding in the Fashion Industry - Through exploring the theories and principles behind public relations and branding, students will have an opportunity to develop in a group, a brand concept for a specific sector and target audience.  Individually you will produce a communication campaign in order to launch the new brand.    

  • Better Lives - This unit is optional and will explores the subjects of diversity, social responsibility and sustainability. You will have the chance to work on projects outside of your own discipline. The emphasis is on how you apply your thinking across these important themes to your practice and embrace the opportunity to collaborate with your peers from other courses and learn new skills.  

  • Contemporary Communication Campaigns – This unit will explore how brands are developing their communication tactics in response to the advances in digital technology. You will gain an understanding of how fashion brands deliver their key messages through their own digital platforms as well as through external channels. 

Year Two 

Year 2 focuses on the development of professional skills and provides the opportunity for students to consolidate their skills gained at university in an industry context.  

  • Cultural and Historical Studies ?Options -Here you will be able to study an option?of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. Options cover the broad cultural context of professional practice in media and communication.  

  • Crisis Communication and Reputation Management: Here you will gain an understanding of how current topics of cultural relevance impact on the fashion industry and how fashion brands integrate these topics into their communication strategies. You will also develop the necessary skills through media training workshops to produce a response to a hypothetical crisis, that minimises the impact on the brand and corporation.   

  • Inside the Industry ?This unit provides an opportunity to gain insights into critical issues, innovations and challenges within the global fashion, media and communication industries, through a series of panel discussions with industry practitioners, and seminar sessions. The unit will also help you to identify relevant areas of professional conduct and prepare you for working in an industry context. 

  • Situating Your Practice unit Work Placement/Industry Project. In this unit, you have an option to undertake a professional work placement, or remain at university and undertake a project with industry. Both options will foster a deeper understanding and appreciation of professional practices, principles, roles and responsibilities to help you define your career ambitions.  

  • In terms of the Work Placement, students are supported by LCF Careers who provide career guidance and one to one opportunities, to help you plan ahead and prepare for your work experience.  
     
  • Innovative Communication Tactics ?You will explore how brands develop their communication strategy and put them into practice through the implementation of tactics. Through lectures and workshops, you will acquire knowledge of producing a range of communication tactics across different mediums that are core to your discipline, from concept stage to realisation.  

Year three 

Year 3 focuses on student’s individual practice and prepares them for the transition from student to industry practitioner.   

  • Cultural and Historical Studies Dissertation ?The dissertation provides you with an opportunity to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory and your ability to apply those perspectives in a specific study. You will undertake a substantial piece of primary and secondary research that engages with cultural issues and which reflects on the critical debates and concerns addressed in your course. 

  • Research for Independent Project: PR & Communication: In this unit, you will choose a brand that will be the focus of your Independent Project. Developing the primary research skills you have acquired already, you will be expected to conduct rigorous research into a brand of your choice.  The focus of this research is to identify specific challenges, and potential communication opportunities for the brand, that y will define the direction of your Independent Project.  

  • Independent Project: Based on research undertaken in the previous project, you will now develop a 12- month PR and communication campaign for your chosen brand. Embracing recent developments in how brands communicate with their audience and stakeholders, you will produce a compelling campaign that is contemporary and relevant to your brand.  

  • Realising Your Tactics This unit you will prepare for the transition from study to industry. Through realising one of your tactical concepts formulated in your Independent Project, you will have the opportunity to showcase your work and share your achievements with others. You will also enhance your professional and career development skills in preparation for your future pathways. 

Year One  The first year of the course allows students to familiarise with the key components of fashion communications and introduces them to the global media landscape. All modules are compulsory and in addition to core units, students are provided with technical and academic support to enhance their creative competency and research...

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Available Dates

Location Start Date Price  

Classroom

London College of Fashion

Full Time, 3 years

September, 2020

£9250.00

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Entry Requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above (preferred subjects include English, a foreign language and Media Studies);
  • Merit at Foundation Diploma in Art and Design;
  • Merit, Merit, Merit at BTEC Extended Diploma (preferred subjects Art & Design);
  • Merit, Pass at UAL Extended Diploma;
  • Access Diploma or 96 new UCAS tariff points from the Access to HE Diploma;
  • 96 new UCAS tariff points (equivalent to 240 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Five GCSE passes at grade A*-C or grade 9-4, with grade C (grade 4) or above in English.

The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. A Level Passes at Grade C or above (preferred subjects include English, a foreign language and Media Studies); Merit at Foundation Diploma in Art and Design; Merit, Merit, Merit at BTEC Extended Diploma...

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Assessment Methods

The following assessment methods are employed to support the integrated aims of the course outcomes:

  • Essay, Reports and Dissertations 

  • Research folders 

  • Blogs 

  • Presentation 

  • Peer Assessment 

  • Student Self-evaluation 

  • Tutorials 

  • Critiques 

The following assessment methods are employed to support the integrated aims of the course outcomes: Essay, Reports and Dissertations  Research folders  Blogs  Presentation  Peer Assessment  Student...

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Additional Information

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Student Satisfaction

Source: NSS

Overall student satisfaction
82%
of students were satisfied overall
The teaching on my course
100% of students strongly agree that staff are good explaining things
86% of students strongly agree that staff have made the subject interesting
68% of students strongly agree that the course is intellectually stimulating
82% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
93% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
89% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
96% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
82% of students strongly agree that the criteria used in marking have been clear in advance
82% of students strongly agree that the marking and assessment has been fair
96% of students strongly agree that the teedback on their work has been timely
89% of students strongly agree that they have received helpful comments on my work
Academic support
85% of students strongly agree that they have been able to contact staff when they needed to
88% of students strongly agree that they have received sufficient advice and guidance in relation to their course
89% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
57% of students strongly agree that the course is well organised and running smoothly
71% of students strongly agree that the timetable works efficiently for them
71% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
79% of students strongly agree that the IT resources and facilities provided have supported their learning well
100% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
82% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
64% of students strongly agree that they feel part of a community of staff and students
75% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
89% of students strongly agree that they have had the right opportunities to provide feedback on their course
89% of students strongly agree that staff value students’ views and opinions about the course
70% of students strongly agree that it is clear how students’ feedback on the course has been acted on
65% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics

Source: hesa.ac.uk

  • UCAS Points64

  • Employment Rate90%

  • Average Graduate SalaryN/A

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