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Fashion Marketing

University of the Arts London

  • September, 2020 Start Date

  • 3 years Duration

  • Full Time Study Mode

  • £9250.00 Course Fee

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Course Description

BA (Hons) Fashion Marketing teaches students fundamental marketing theory in the context of the fashion industry. This prepares graduates for postgraduate study or a career in fashion marketing and associated business functions.  

What to expect 

  • The dynamic curriculum is delivered through challenging industry-focused projects, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types 

  • You will learn to determine ?market and ?consumer needs, plan and execute integrated marketing communications ?including the latest? in ?social and?digital fashion marketing ?and international business?strategy.?  

  • BA (Hons) Fashion Marketing will explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation.  

BA (Hons) Fashion Marketing teaches students fundamental marketing theory in the context of the fashion industry. This prepares graduates for postgraduate study or a career in fashion marketing and associated business functions.   What to expect  The dynamic curriculum is delivered through challenging industry-focused...

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Course Content

Year One 

Introduction to the Fashion Business for Fashion Marketing introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course. 

Principles of Fashion Marketing introduces you to what marketing is and how it is defined. You will learn about the role of marketing, its cross-functional importance and its contribution to fashion business success. You will gain knowledge about the marketing planning process, segmentation, the internal and external marketing environment, and the marketing mix.  

The Global Fashion Branding: Theory unit will develop your understanding of the brand building and brand management process in the fashion industry. You will learn how fashion businesses build brand identity, brand image and brand personality and how brands target and communicate their brand message to consumers across multiple channels. to evaluate brand performance for a fashion business operating internationally. 

Fashion Cultures and Histories introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment. Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit. 

The Global Fashion Branding: Communications unit will develop your understanding of integrated marketing communications and public relations in the fashion industry. You will use the components of the marketing communications mix to generate campaigns and PR strategy. 

Better Lives: This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’. 

Year two 

You will study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment. 

The Researching Consumer Behaviour and Psychology unit introduces you to concepts of consumer behaviour and psychology through investigation of how and why we buy fashion goods and services. You will apply market research methods and evaluate consumer behaviour in different parts of the world. 

The Social and Digital Marketing unit develops your understanding, application and evaluation of contemporary marketing approaches and practices. The social and digital marketing landscape will be explored in a global context and related to the broader concepts of customer acquisition and relationship marketing. 

The Work Experience Based Learning unit gives you the opportunity to apply your subject knowledge in a work-based context.  

Professional placement year (optional) 

You can opt to undertake the Diploma in Professional Studies (the Diploma), a University of the Arts London Award for a period of industrial placement of at least 30 weeks duration. There is flexibility to combine a work placement overseas (minimum 20 weeks) with a period of overseas study (minimum 10 weeks).  

Final year 

TheFutures and Innovation?unit looks at current issues affecting the fashion industry in general and fashion marketing in particular. You will explore various trend indicators that are likely to point to important influencing factors in the future.  

The Fashion Marketing Strategy unit develops your understanding of corporate strategy and business models to enable you to analyse fashion strategies at corporate and business levels. You can choose a specialist option that reflects your course and career aspirations. 

The Final Major Project gives you the opportunity to develop a project within the general area of fashion marketing. This can reflect your particular interests and future career aspirations, and the final outcome of your project will be a considerable body of work as well as a graduate exhibition. 

Year One  Introduction to the Fashion Business for Fashion Marketing introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you...

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Available Dates

Location Start Date Price  

Classroom

London College of Fashion

Full Time, 3 years

September, 2020

£9250.00

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Entry Requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
  • Distinction at Foundation Diploma in Art and Design;
  • Distinction, Merit, Merit in BTEC Extended Diploma;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and...

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Assessment Methods

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
  • Essays, reports and ?dissertation
  • Final show examination
  • Mid-year reviews
  • Peer assessment
  • Portfolio of work
  • Presentation
  • Student self-evaluation
  • Tutorials

Additional Information

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Autumn term:

Monday 14 September - Friday 4 December 2020

Spring term:

Monday 4 January - Friday 12 March 2021

Summer term:

Monday 12 April - Friday 18 June 2021

Student Satisfaction

Source: NSS

Overall student satisfaction
73%
of students were satisfied overall
The teaching on my course
76% of students strongly agree that staff are good explaining things
73% of students strongly agree that staff have made the subject interesting
66% of students strongly agree that the course is intellectually stimulating
69% of students strongly agree that the course has challenged them to achieve their best work
Learning opportunities
84% of students strongly agree that the course has provided them with opportunities to explore ideas or concepts in depth
84% of students strongly agree that the course has provided them with opportunities to bring information and ideas together from different topics
79% of students strongly agree that the course has provided them with opportunities to apply what they have learnt
Assessment and feedback
69% of students strongly agree that the criteria used in marking have been clear in advance
66% of students strongly agree that the marking and assessment has been fair
81% of students strongly agree that the teedback on their work has been timely
71% of students strongly agree that they have received helpful comments on my work
Academic support
85% of students strongly agree that they have been able to contact staff when they needed to
79% of students strongly agree that they have received sufficient advice and guidance in relation to their course
74% of students strongly agree that good advice was available when they needed to make study choices on their course
Organisation and management
60% of students strongly agree that the course is well organised and running smoothly
77% of students strongly agree that the timetable works efficiently for them
66% of students strongly agree that any changes in the course or teaching have been communicated effectively
Learning resources
74% of students strongly agree that the IT resources and facilities provided have supported their learning well
90% of students strongly agree that the library resources (e.g. books, online services and learning spaces) have supported their learning well
82% of students strongly agree that they have been able to 3ess course-specific resources (e.g. equipment, facilities, software, collections) when they needed to
Learning community
65% of students strongly agree that they feel part of a community of staff and students
85% of students strongly agree that they have had the right opportunities to work with other students as part of their course
Student voice
85% of students strongly agree that they have had the right opportunities to provide feedback on their course
71% of students strongly agree that staff value students’ views and opinions about the course
53% of students strongly agree that it is clear how students’ feedback on the course has been acted on
58% of students strongly agree that the students’ union (association or guild) effectively represents students’ academic interests

University TEF Outcome

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Statistics for Marketing

Source: hesa.ac.uk

  • UCAS Points48

  • Employment Rate90%

  • Average Graduate Salary£19000

Statistics for Design Studies

Source: hesa.ac.uk

  • UCAS PointsN/A

  • Employment RateN/A

  • Average Graduate Salary£22000

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